photo credit Tero Vesalainen Look. I get it. You had a negative experience with that business and you want to get it off your chest. They were rude, they didn’t react quickly enough to your needs, or they didn’t show enough interest in your request. So you think it’s a good idea to go over to Google, Facebook or Yelp and tell the world what happened to you. I understand. I really do. Heck, I’ve written my share of reviews. But [...]
Guest Post author Sudhir Bhushan is a Tech & Social enthusiast. He is also a Web Entrepreneur by Profession and loves to write about latest trends in Social Media & SEO. WordPress, as we know, is one of the best platforms in the CMS world. It is open-source, free to use and offers an array of features that make running a website with this CMS an absolute treat. Moreover, it provides you with constant updates to plugins and themes that [...]
"This is the year of mobile." I've been hearing that quote since 2012. I may have even uttered it a few times myself. But it really came to pass this last year. In 2016 mobile devices overtook desktop in internet usage worldwide. That means that your website needs to be mobile responsive, you need a mobile SEO plan, a mobile PPC campaign, and you need mobile ads added to your targeted display campaigns. You might even think about Geo-fencing! Take [...]
I’ve been a little bit of a Google fanatic for awhile now. You see, I had the privilege of being AdWords trained by Brad Geddes a decade ago, and that changed the whole direction of my career and life. I went from being a yellow pages rep to an internet marketing consultant – thank you, Google! At some point in my self-study of Google, I learned their mission statement: "to organize the world's information and make it universally accessible and [...]
There are a million opportunities to place ads on the web these days. You've got your classic PPC AdWords ads, Facebook Ads, Display Ads, and Native is predicted to make a big impact in 2017. If you're going to invest in paid advertising on the web, please don't make the mistake of creating a poor and confusing user experience for the small percentage of people who actually click on your ads. This happened to me twice recently and I was [...]
Laura Chambers’s business was the least likely company in America to adopt e-commerce solutions for her rental company. For the past 17 years, JEAL LLC has operated the way it did when it was founded: hand-written quotes, snail-mailed invoices, and frustrating phone-tag to collect on receivables. These “personal touches” added nearly 5 hours to Laura's work week The adoption of newly-available e-commerce solutions isn’t always done for the business owner’s benefit; instead, its the business's customers who value the new [...]
So you probably understand by now that display ads are targeting you based on the websites you visit, the keywords you search and the content that you read, right? We’ve all shopped for boots or sneakers, only to see them appearing in display ads a few minutes later as we surf the web. You may have even felt that this kind of targeting was a little creepy the first time you experienced it. But if you’re like 85% of consumers [...]
It seems innocent enough. Taking that meme or picture you found on the web and sharing it on your Business' Facebook page, right? I mean, who can be expected to generate fresh original content every day, multiple times a day? Grabbing a cute pic from Pinterest and posting it to your business's Facebook page is something "everybody does". But this process can get you into trouble. Stock photography brokers are crawling the web, and finding their photographer's images being used [...]
Nothing makes me happier than when someone smarter than me backs up a lessons I've been preaching with intelligent facts and an amazing infographic. So, I simply had to share this infographic by The Boston Consulting Group. But first, here's a peek at my video where I teach advertisers that the best way to measure a display campaign, isn't using CTR (click-through-rate), but rather, by focusing on metrics like quantity of web traffic, increased brand name searches and higher quality [...]
I remember the very first time I discovered how to make a website rank on page one of the search engines. It was 2005ish and I was selling online business profile pages for the yellow pages company I worked for. These profile pages were simple, template pages that allowed for the business to post its NAP and a business description, but otherwise they weren’t very robust. Anyway, a friend of mine figured out how to alter the title tag to [...]
