e commerce

From “Brick and Mortar” to “Click and Mortar”: New e-Commerce Solutions Appeal to Small Businesses

Laura Chambers’s business was the least likely company in America to adopt e-commerce solutions for her rental company.  For the past 17 years, JEAL LLC has operated the way it did when it was founded: hand-written quotes, snail-mailed invoices, and frustrating phone-tag to collect on receivables.  These “personal touches” added nearly 5 hours to Laura's work week The adoption of newly-available e-commerce solutions isn’t always done for the business owner’s benefit; instead, its the business's customers who value the new [...]

By |2016-11-10T19:15:38+00:00November 10th, 2016|e commerce|0 Comments

For My Friends in The American Rental Association

For the past few years, I have had the privilege of speaking to members of The American Rental Association at their annual Rental Show. I enjoy teaching them strategies for better search engine marketing and social media. But I occasionally get asked about online e-shopping carts and because an integrated online shopping cart can be expensive, I really haven't had a great solution for those questions. That recently changed. Full disclosure, the rest of this article is more advertorial than [...]

By |2014-02-17T16:19:48+00:00February 17th, 2014|e commerce|0 Comments