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David McBee

About David McBee

David McBee is an author, speaker, trainer, family man, traveler and lover of BBQ. David has written a self-improvement book, a children's book and regularly speaks on topics related to relationships, personal growth and internet marketing.

Dream-Targeted Display Advertising

If you think those targeted display ads that “follow you around” the internet are good at predicting the things you want to buy, just wait until you hear about dream-targeting. Research shows that 30% of people have a positive or very positive reaction to targeted display ads based on web searches, content consumed on the internet and even smartphone location data because it can effectively show them products that are relevant to their own personal interests. Today a new kind of [...]

By |2019-05-01T20:49:04+00:00April 1st, 2019|display advertising|Comments Off on Dream-Targeted Display Advertising
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Attention Advertisers: Small Screens Aren’t Really That Small

I read a quote recently on MediaPost that got me thinking about how my family watches television and movies. It read: “Contrary to conventional wisdom only a short time ago, it’s becoming clear that consumers are happy to watch just about any type of media content on their small screens." Later that evening, I was sitting in my favorite spot watching the 55-inch television prominently displayed on the wall between my bookcases. My wife was going back and forth between [...]

By |2019-05-02T22:08:45+00:00February 27th, 2019|mobile, targeted display|Comments Off on Attention Advertisers: Small Screens Aren’t Really That Small
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4 Reasons Local SMBs Aren’t Advertising On Connected TV

More and more advertisers are running commercials in the streaming television environment known as OTT (Over The Top) and/or CTV (Connected TV). But most of them are big national brands like GMC, Pampers and L’Oreal. Where are the local dentists and restaurants? Where are the local car dealerships, day care providers, pet stores and boutiques? Why aren’t local SMBs taking advantage of OTT/CTV? Here are 4 reasons: 1. Local SMBs don’t realize the Connected TV opportunity via OTT. Millions of [...]

By |2019-05-02T22:08:45+00:00January 28th, 2019|Video|Comments Off on 4 Reasons Local SMBs Aren’t Advertising On Connected TV
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How does display advertising impact SEO and Paid Search?

Because I came from the PPC/SEO world, I am often asked, "How does targeted display (or geo-fencing or OTT/CTV or any digital “branding” campaign) impact SEO and/or Paid Search?" It’s a great question and the technical answer is that one doesn’t really impact the other. The best display campaign in the world won’t help a website rank higher on Google because Google doesn’t reward websites for running display campaigns. That said, there is a relationship between the two strategies. Display [...]

By |2019-05-02T22:08:45+00:00January 24th, 2019|display advertising, seo|Comments Off on How does display advertising impact SEO and Paid Search?
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Looking Forward to More Targeted Ads on Connected TV

I just watched maybe fifteen minutes of free streaming television on my Roku and was treated to about a dozen ads in that time. Every one of them were for cars, trucks, mobile services and other big brands. Not a single one was local or relevant. I look forward to the day when streaming TV commercials act more like the targeted display ads I see on my laptop and smartphone. Say what you want about display advertising. Maybe you find [...]

By |2019-05-02T22:08:45+00:00January 21st, 2019|Video|Comments Off on Looking Forward to More Targeted Ads on Connected TV
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Think Mobile First. It’s More Important Than You Realize.

According to comScore, 7 out of every 10 hours we spend on the web are on mobile devices. All those years of wanting a big screen TV and we choose to stare at a screen that’s smaller than most turtles. What the heck is that all about? Of course, the answers are obvious: ease of use, accessibility, portability. It’s not like it’s convenient to use our laptop computers while we’re in line at Trader Joe’s or at our kid’s softball [...]

By |2019-05-02T22:08:45+00:00January 11th, 2019|apps, mobile|Comments Off on Think Mobile First. It’s More Important Than You Realize.
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In Advertising, Local Follows National.

I've worked with local businesses for nearly two decades and there's one pretty constant rule I can count on when it comes to their choice to advertise: they don't like to take risks. Unlike the big national brands who they claim have unlimited advertising budgets, their choice to invest in advertising literally take money out of their own pockets. They expect advertising to work. They expect a positive ROI. They expect that investment to find its way right back into [...]

By |2021-05-25T03:26:52+00:00December 13th, 2018|display advertising, streaming media|Comments Off on In Advertising, Local Follows National.
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Advice on Selling Complex Tech: Stay “Above The Glass”

I see it all the time. A sales rep, armed with fancy new technology, walks into his prospect’s office and tries to wow them with buzzwords and complex techie lingo. Figuring that they’ll really impress their prospect with their industry knowledge, they actually end up hurting their chances of closing the sale because the prospect ends up feeling overwhelmed or stupid. Imagine if Steve Jobs had tried to do this when he introduced the first iPhone. He walks out onto [...]

By |2021-05-25T03:30:15+00:00August 31st, 2018|geo-fencing|Comments Off on Advice on Selling Complex Tech: Stay “Above The Glass”
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When Does It Make Sense To Optimize Your Display Campaign To An Action? (And When Doesn’t It?)

Business owners, when you aren’t satisfied that your display campaign is for branding, or when CTR isn’t enough evidence that the campaign is working, optimizing to a separate action can often lead to a more satisfaction with results. I’m talking to you savvy clients. You know who you are. You spend a lot of time analyzing reports and data, looking for signals of a positive ROI. You aren’t always happy with general results like increased store traffic and an overall [...]

By |2021-05-25T03:31:27+00:00June 18th, 2018|display advertising|Comments Off on When Does It Make Sense To Optimize Your Display Campaign To An Action? (And When Doesn’t It?)
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Challenging Google, Facebook & Yelp to fix their #FakeReview problem.

Source: https://pixabay.com/en/users/fsHH-1451325/ Policing the internet again, Google discourages review-gating. Review-gating is just so terrible! (Where's the sarcasm font when I need it?) What's review-gating? It's the practice of asking customers if they are happy before encouraging them to write a review on Google. Oh my gosh. What a terrible, awful thing to do. (More sarcasm. You probably caught it that time, huh?) I say Google is "discouraging" review-gating as though I'm discouraging my son from texting and driving. No, discouraging is the wrong word. Because if [...]

By |2021-05-25T03:34:50+00:00May 9th, 2018|social media|Comments Off on Challenging Google, Facebook & Yelp to fix their #FakeReview problem.
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