David McBee, Author at David McBee, Internet Marketing Speaker, Trainer and Consultant

Attention Advertisers: Small Screens Aren’t Really That Small
Attention Advertisers: Small Screens Aren’t Really That Small

mobile, targeted display

Attention Advertisers: Small Screens Aren’t Really That Small

I read a quote recently on MediaPost that got me thinking about how my family watches television and movies. It read: “Contrary to conventional wisdom only a short time ago, it’s becoming clear that consumers are happy to watch just about any type of media content on their small screens." Later that evening, I was sitting in my favorite spot watching the 55-inch television prominently displayed on the wall between my bookcases. My wife was going back and forth between [...]

By David McBee|2019-05-02T22:08:45+00:00February 27th, 2019|mobile, targeted display|Comments Off

4 Reasons Local SMBs Aren’t Advertising On Connected TV
4 Reasons Local SMBs Aren’t Advertising On Connected TV

Video

4 Reasons Local SMBs Aren’t Advertising On Connected TV

More and more advertisers are running commercials in the streaming television environment known as OTT (Over The Top) and/or CTV (Connected TV). But most of them are big national brands like GMC, Pampers and L’Oreal. Where are the local dentists and restaurants? Where are the local car dealerships, day care providers, pet stores and boutiques? Why aren’t local SMBs taking advantage of OTT/CTV? Here are 4 reasons: 1. Local SMBs don’t realize the Connected TV opportunity via OTT. Millions of [...]

By David McBee|2019-05-02T22:08:45+00:00January 28th, 2019|Video|Comments Off

How does display advertising impact SEO and Paid Search?
How does display advertising impact SEO and Paid Search?

display advertising, seo

How does display advertising impact SEO and Paid Search?

Because I came from the PPC/SEO world, I am often asked, "How does targeted display (or geo-fencing or OTT/CTV or any digital “branding” campaign) impact SEO and/or Paid Search?" It’s a great question and the technical answer is that one doesn’t really impact the other. The best display campaign in the world won’t help a website rank higher on Google because Google doesn’t reward websites for running display campaigns. That said, there is a relationship between the two strategies. Display [...]

By David McBee|2019-05-02T22:08:45+00:00January 24th, 2019|display advertising, seo|Comments Off

Looking Forward to More Targeted Ads on Connected TV
Looking Forward to More Targeted Ads on Connected TV

Video

Looking Forward to More Targeted Ads on Connected TV

I just watched maybe fifteen minutes of free streaming television on my Roku and was treated to about a dozen ads in that time. Every one of them were for cars, trucks, mobile services and other big brands. Not a single one was local or relevant. I look forward to the day when streaming TV commercials act more like the targeted display ads I see on my laptop and smartphone. Say what you want about display advertising. Maybe you find [...]

By David McBee|2019-05-02T22:08:45+00:00January 21st, 2019|Video|Comments Off

Think Mobile First. It’s More Important Than You Realize.
Think Mobile First. It’s More Important Than You Realize.

apps, mobile

Think Mobile First. It’s More Important Than You Realize.

According to comScore, 7 out of every 10 hours we spend on the web are on mobile devices. All those years of wanting a big screen TV and we choose to stare at a screen that’s smaller than most turtles. What the heck is that all about? Of course, the answers are obvious: ease of use, accessibility, portability. It’s not like it’s convenient to use our laptop computers while we’re in line at Trader Joe’s or at our kid’s softball [...]

By David McBee|2019-05-02T22:08:45+00:00January 11th, 2019|apps, mobile|Comments Off

In Advertising, Local Follows National.
In Advertising, Local Follows National.

display advertising, streaming media

In Advertising, Local Follows National.

I've worked with local businesses for nearly two decades and there's one pretty constant rule I can count on when it comes to their choice to advertise: they don't like to take risks. Unlike the big national brands who they claim have unlimited advertising budgets, their choice to invest in advertising literally take money out of their own pockets. They expect advertising to work. They expect a positive ROI. They expect that investment to find its way right back into [...]

By David McBee|2021-05-25T03:26:52+00:00December 13th, 2018|display advertising, streaming media|Comments Off

Advice on Selling Complex Tech: Stay “Above The Glass”
Advice on Selling Complex Tech: Stay “Above The Glass”

geo-fencing

Advice on Selling Complex Tech: Stay “Above The Glass”

I see it all the time. A sales rep, armed with fancy new technology, walks into his prospect’s office and tries to wow them with buzzwords and complex techie lingo. Figuring that they’ll really impress their prospect with their industry knowledge, they actually end up hurting their chances of closing the sale because the prospect ends up feeling overwhelmed or stupid. Imagine if Steve Jobs had tried to do this when he introduced the first iPhone. He walks out onto [...]

By David McBee|2021-05-25T03:30:15+00:00August 31st, 2018|geo-fencing|Comments Off

When Does It Make Sense To Optimize Your Display Campaign To An Action? (And When Doesn’t It?)
When Does It Make Sense To Optimize Your Display Campaign To An Action? (And When Doesn’t It?)

display advertising

When Does It Make Sense To Optimize Your Display Campaign To An Action? (And When Doesn’t It?)

Business owners, when you aren’t satisfied that your display campaign is for branding, or when CTR isn’t enough evidence that the campaign is working, optimizing to a separate action can often lead to a more satisfaction with results. I’m talking to you savvy clients. You know who you are. You spend a lot of time analyzing reports and data, looking for signals of a positive ROI. You aren’t always happy with general results like increased store traffic and an overall [...]

By David McBee|2021-05-25T03:31:27+00:00June 18th, 2018|display advertising|Comments Off

Challenging Google, Facebook & Yelp to fix their #FakeReview problem.
Challenging Google, Facebook & Yelp to fix their #FakeReview problem.

social media

Challenging Google, Facebook & Yelp to fix their #FakeReview problem.

Source: https://pixabay.com/en/users/fsHH-1451325/ Policing the internet again, Google discourages review-gating. Review-gating is just so terrible! (Where's the sarcasm font when I need it?) What's review-gating? It's the practice of asking customers if they are happy before encouraging them to write a review on Google. Oh my gosh. What a terrible, awful thing to do. (More sarcasm. You probably caught it that time, huh?) I say Google is "discouraging" review-gating as though I'm discouraging my son from texting and driving. No, discouraging is the wrong word. Because if [...]

By David McBee|2021-05-25T03:34:50+00:00May 9th, 2018|social media|Comments Off

Be Careful Handing Out Those One-Star Reviews.
Be Careful Handing Out Those One-Star Reviews.

social media

Be Careful Handing Out Those One-Star Reviews.

photo credit Tero Vesalainen Look. I get it. You had a negative experience with that business and you want to get it off your chest. They were rude, they didn’t react quickly enough to your needs, or they didn’t show enough interest in your request. So you think it’s a good idea to go over to Google, Facebook or Yelp and tell the world what happened to you. I understand. I really do. Heck, I’ve written my share of reviews. But [...]

By David McBee|2021-05-25T03:37:16+00:00February 15th, 2018|social media|Comments Off

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