The Importance of an Ad-Relevant Landing Page
There are a million opportunities to place ads on the web these days. You've got your classic PPC AdWords ads, Facebook Ads, Display Ads, and Native is predicted to make a big impact in 2017. If you're going to invest in paid advertising on the web, please don't make the mistake of creating a poor and confusing user experience for the small percentage of people who actually click on your ads. This happened to me twice recently and I was [...]