How does display advertising impact SEO and Paid Search?
Because I came from the PPC/SEO world, I am often asked, "How does targeted display (or geo-fencing or OTT/CTV or any digital “branding” campaign) impact SEO and/or Paid Search?" It’s a great question and the technical answer is that one doesn’t really impact the other. The best display campaign in the world won’t help a website rank higher on Google because Google doesn’t reward websites for running display campaigns. That said, there is a relationship between the two strategies. Display [...]