10 Tips for Local Businesses During COVID-19
Make all of your advertising messages educational and empathetic. Let your customers know you care and that their safety is your #1 concern, while also sharing with them how you can still be of service. There's a fine line between "here for you" and "opportunistic." Make sure your message is on the right side of that line. If you are able, amp up your marketing on anything relevant to what is happening and how you can help your customer. Don't [...]