10 Tips for Local Businesses During COVID-19

Make all of your advertising messages educational and empathetic. Let your customers know you care and that their safety is your #1 concern, while also sharing with them how you can still be of service. There's a fine line between "here for you" and "opportunistic." Make sure your message is on the right side of that line. If you are able, amp up your marketing on anything relevant to what is happening and how you can help your customer. Don't [...]

By |2021-05-25T03:17:52+00:00March 27th, 2020|Uncategorized|Comments Off on 10 Tips for Local Businesses During COVID-19

The Importance of an Ad-Relevant Landing Page

There are a million opportunities to place ads on the web these days. You've got your classic PPC AdWords ads, Facebook Ads, Display Ads, and Native is predicted to make a big impact in 2017. If you're going to invest in paid advertising on the web, please don't make the mistake of creating a poor and confusing user experience for the small percentage of people who actually click on your ads. This happened to me twice recently and I was [...]

By |2016-12-08T21:33:00+00:00December 8th, 2016|Uncategorized|Comments Off on The Importance of an Ad-Relevant Landing Page

Three Ways to Measure the Success of Digital Advertising

If you haven't already, please read How Google Set Standards That Other Online Advertising Channels Can't Live Up To, before proceeding. This article is really a follow up to that one. Okay, you're back (or still here because you've already read that one) so... if we can't measure digital advertising based on the click, then what? In the article I mention increased store traffic, increased phone calls and increased sales. But come on, it's 2014. Surely there are some better [...]

By |2014-08-22T16:07:47+00:00August 22nd, 2014|Uncategorized|1 Comment

Targeting Adults Over 50 Online

Does your business target adults who are over 50? The members of this age group who are online are known as Silver Surfers. Not to be confused with Marvel's Silver Surfer! If you're interested in getting your message in front of this audience, it is more important than ever that you make them a part of your online marketing strategy. Source: Accredited-Online-College.org

By |2014-06-07T15:15:39+00:00May 26th, 2014|Uncategorized|Comments Off on Targeting Adults Over 50 Online

Why are there so many ads online?

Most of the articles I write are to business owners. I try very hard to help them understand complex internet marketing concepts so that they can determine how best to promote their business online. Today, I’m writing to you, the consumer, the user of the internet, with a reminder – one that we all need once in awhile, to stop complaining about internet advertising. You see, I recently overheard my son complaining about having to watch a commercial on YouTube [...]

By |2014-05-05T13:52:12+00:00May 5th, 2014|Uncategorized|Comments Off on Why are there so many ads online?

Facebook Seminar from The Rental Show 2014

In my role as internet marketing educator, I often get invited to put on seminars for business owners. I have been lucky enough to have been invited to speak at The Rental Show, hosted by The American Rental Association for the past three years. At this year's show, I spoke specifically on Facebook strategies for business. Over 400 businesses attended and graded the seminar at the end of the event. My score was a 4.9 out of 5. I only [...]

By |2014-04-07T13:48:12+00:00April 7th, 2014|Uncategorized|Comments Off on Facebook Seminar from The Rental Show 2014

Life is Good Playlist

Here's my way of sharing some of my favorite songs that make me realize that Life is Good. Nothing in the world makes me happier than taking down the top on my Jeep and cruising with my family while we sing these. We call it Jeep Therapy! I hope you enjoy them. Check my Facebook on Mondays for new songs, and please feel free to comment below with some of your own favorites.  

By |2014-05-05T13:58:34+00:00April 4th, 2014|Uncategorized|Comments Off on Life is Good Playlist

Local Plumbing Company Uses Facebook to Generate Over $100,000 a Year

You may have heard of Morgan Miller Plumbing. If you're plugged into the social media scene in Kansas City, I would pretty much bet on it. This local business has leveraged Facebook in a way that most businesses owners only dream of. They won KCSourceLink's Battle of the Brands in 2013. Facebook invited them to join its inaugural 12-member Small and Medium Business Council. It's not a stretch to say that in local business circles, they are considered social media [...]

By |2014-11-25T14:12:53+00:00April 2nd, 2014|Uncategorized|Comments Off on Local Plumbing Company Uses Facebook to Generate Over $100,000 a Year

Video for Small Business? Heck Yes!

Before you shrug off the idea of video for your small business, let’s look at some compelling reasons why video is important. 52% of consumers say that watching product videos makes them more confident in their online purchase decisions. (Internet Retailer, 2012) Visitors who view product videos are 85% more likely to buy. (Internet Retailer, April 2010) More than three out of five consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase. (MarketingCharts.com, [...]

By |2013-04-16T14:50:54+00:00April 16th, 2013|Uncategorized, Video|Comments Off on Video for Small Business? Heck Yes!
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