Could Programmatic Media be the Solution to Zero-Click and AI Searches?

For years, advertisers have been told to create valuable content, and that they would be rewarded with high SERP rankings and subsequent web traffic. Zero-click and AI are changing that paradigm. These were the topics that Charity Huff of January Spring and I discussed on a recent episode of TV. Let’s start with Google’s zero click initiative. SEM Rush says “A zero-click search is when someone enters a query on a search engine but doesn't end up clicking on any of [...]

By |2023-05-23T18:55:48+00:00May 23rd, 2023|seo, seo and your website, serp rankings|0 Comments

On Which Streaming Service Should I Advertise?

Advertisers are hearing the stats about all the migration to streaming TV. They’ve cut the cord at home and find themselves watching Netflix, Hulu, Disney+, Pluto and many other online channels. While watching ad supported programs, they’re seeing the commercials and that’s got them wondering if connected TV should be a part of their advertising strategy in 2021. The answer to that last query is yes, most definitely. It’s time to advertise in the OTT/CTV space. But the question of which [...]

By |2021-05-05T15:08:46+00:00February 7th, 2021|video seo|Comments Off on On Which Streaming Service Should I Advertise?

Training Leads to a 218% Higher Revenue Per Employee

Many people would say that Tom Brady is the greatest quarterback of all time. And some are saying that Patrick Mahomes is on his way to claiming that title. Meanwhile, behind the scenes, both of these great athletes have something in common. They are surrounded by coaches and personal trainers who have helped them become the greats that they are. They are dedicated to working out, practicing the game and studying video to become the best at what they do. [...]

By |2021-05-05T15:12:17+00:00January 27th, 2021|personal development, training|Comments Off on Training Leads to a 218% Higher Revenue Per Employee

9 Ways to Improve Your Virtual Meeting Etiquette and Proficiency

With Zoom, GoToMeeting, Microsoft Teams, and Slack meetings now a part of our everyday lives, it's more important than ever that we take this new method of video communication seriously. And since none of us grew up with FaceTime, here are 9 ways to do it better. Lighting Matters First of all, please stop showing up to meetings in the dark, or with half of your face lit. Your image is grainy and it looks like you just didn’t give [...]

By |2021-05-05T15:19:16+00:00October 23rd, 2020|Video|Comments Off on 9 Ways to Improve Your Virtual Meeting Etiquette and Proficiency

4 Strategies for Better Virtual Events

I am an in-person trainer. My specialty is engagement. I pride myself on audience participation and feedback, be that laughter, games, questions, activities or even interruptions. These are the things that tell me if I'm doing my job and if the attendees are finding value in my sessions. The pandemic has rocked my world and forced me out of my comfort zone because getting engagement is really challenging when training is done in a virtual environment. Feedback is all but [...]

By |2021-05-25T03:12:47+00:00June 10th, 2020|virtual meetings|Comments Off on 4 Strategies for Better Virtual Events

10 Tips for Local Businesses During COVID-19

Make all of your advertising messages educational and empathetic. Let your customers know you care and that their safety is your #1 concern, while also sharing with them how you can still be of service. There's a fine line between "here for you" and "opportunistic." Make sure your message is on the right side of that line. If you are able, amp up your marketing on anything relevant to what is happening and how you can help your customer. Don't [...]

By |2021-05-25T03:17:52+00:00March 27th, 2020|Uncategorized|Comments Off on 10 Tips for Local Businesses During COVID-19

5 Work From Home Strategies

In 2008 I walked away from my cubicle job and started working from home. What I thought would be a dream come true turned out to be a lot harder than expected. I struggled to find my rhythm. It was difficult to stay focused on my work. I craved human interaction (I talked to the dog a lot during that first year.) And I found myself working more than usual because it wasn’t easy to walk away from my desk when there [...]

By |2021-05-25T03:20:05+00:00March 13th, 2020|work from home|Comments Off on 5 Work From Home Strategies

How Commercials are Being Resurrected on Streaming TV

Photo Credit CBS As I talk to business owners around the country about the growth of OTT/CTV, there is one objection that has been challenging to overcome. While they mostly agree that everyone is watching streaming television (71% of internet users use an OTT/CTV service at least once a month) they also believe that most of that viewing is taking place on SVODs (subscription-based video on demand services) like Netflix, Disney+ and HBO NOW where there are no ads, [...]

By |2021-05-25T03:23:13+00:00February 4th, 2020|streaming media|Comments Off on How Commercials are Being Resurrected on Streaming TV

The Effectiveness of Frequency in Advertising

In his book “Successful Advertising,” Thomas Smith, says this about effective frequency in advertising: The 1st time people look at ad, they don’t see it. The 2nd time, they don’t notice it. The 3rd time, they are aware that it is there. The 4th time, they have a fleeting sense that they’ve seen it before. The 5th time, they actually read the ad. The 6th time, they thumb their nose at it. The 7th time, they get a little irritated [...]

By |2019-10-03T21:29:38+00:00May 7th, 2019|display advertising, facebook marketing, targeted display|Comments Off on The Effectiveness of Frequency in Advertising

Dream-Targeted Display Advertising

If you think those targeted display ads that “follow you around” the internet are good at predicting the things you want to buy, just wait until you hear about dream-targeting. Research shows that 30% of people have a positive or very positive reaction to targeted display ads based on web searches, content consumed on the internet and even smartphone location data because it can effectively show them products that are relevant to their own personal interests. Today a new kind of [...]

By |2019-05-01T20:49:04+00:00April 1st, 2019|display advertising|Comments Off on Dream-Targeted Display Advertising
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