Could Programmatic Media be the Solution to Zero-Click and AI Searches?
For years, advertisers have been told to create valuable content, and that they would be rewarded with high SERP rankings and subsequent web traffic. Zero-click and AI are changing that paradigm. These were the topics that Charity Huff of January Spring and I discussed on a recent episode of Simpli.fi TV. Let’s start with Google’s zero click initiative. SEM Rush says “A zero-click search is when someone enters a query on a search engine but doesn't end up clicking on any of [...]