Nothing makes me happier than when someone smarter than me backs up a lessons I’ve been preaching with intelligent facts and an amazing infographic. So, I simply had to share this infographic by The Boston Consulting Group.

But first, here’s a peek at my video where I teach advertisers that the best way to measure a display campaign, isn’t using CTR (click-through-rate), but rather, by focusing on metrics like quantity of web traffic, increased brand name searches and higher quality web traffic (defined by lower bounce rates, higher time on site, and more pages visited.)


This infographic was originally published on bcg.perspectives

BCG_Boosting_Digital Advertisings_ROI