Every business is trying to understand the ins and outs of Internet Marketing.

While there are hundreds of blogs, books, podcasts and articles on the subject, one of the best ways to learn is by attending one of David’s Seminars.

David’s ability to convert complex strategies into information that anyone can understand, and his ability to infuse potentially boring information with a little humor has made his seminars a success all over the United States and Canada.

Here are a few of David’s most popular seminars. If you don’t see your topic here, David can create a custom presentation for your organization.

Featured Topics

Making the Digital Pivot

We’ve all made the digital pivot in one way or another. We use digital smartphones. We’ve cut the cable and enjoy digital television. We use search engines instead of yellow pages. And we order half of our meals from an app instead of a waitress.

The world is digital. Is your business?

As one of Google’s first Certified AdWords Trainers, David McBee has been helping businesses embrace digital strategies since 2003. In this keynote, David shares what he has learned over nearly two decades to help your business grow across a vast digital landscape. Whether you’re new to digital, or a seasoned pro, David’s perspective will help guide your business.

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Advertiser ROI

Spending money on advertising can be expensive and scary. Business owners want to know that the dollars they invest will result in sales. Luckily, a pivot to digital means more transparency and attribution.

This session will provide you with a greater understanding of how to invest your time and money on the internet, along with some strategies for measuring the ROI of your marketing campaigns.

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Reputation Management Trends

It’s time to stop “managing” your online reputation. We have to quit “taking care of” negative reviews and comments. Businesses and individuals must embrace their online presence and shape their reputation with intention and purpose.

Consumers already trust what others say about you more than all of your great marketing and clever ad campaigns combined. You have no power to eliminate or disguise an unhappy customer base or a social trail of negative breadcrumbs.

The future is in being proactive and creating an online presence that isn’t easily damaged with a handful of bad reviews, a negative expose or irresponsible social posts.

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Trends of Internet Marketing

Marketing professionals must continue to stay current on the latest online technologies, practices and trends to keep their competitive edge. Other important aspects of Internet marketing include tracking Web analytics and creating search engine optimization (SEO) strategies to expand the reach of a business or brand.

Here are a few of David’s most popular seminars. If you don’t see your topic here, David can create a custom presentation for your organization.

• Ranking on Google – A Deep Dive into SEO, Local Maps and Paid Search Strategies
• The Website Experience: Converting Clicks Into Cash
• Online Targeted Display Advertising: Reaching Your Relevant Audience
• Internet Marketing ROI: Taking Advantage of the 5+ Hours a Day that Your Prospects are Online

If you’re interested in having David speak with your group, please contact him directly.