50 Digital Marketing Metric Definitions
[slideshare id=27779213&doc=50-digital-marketing-metrics-for-cmos-cdos-cios-cfos-131031094429-phpapp02]
Targeted Display “On what sites will my ads appear?”
So you're thinking of trying out targeted display (retargeting) and you want to know: "On what sites will my ads appear?" I actually hear this question a lot. And that's to be expected based on what advertisers understand about display advertising before programatic buying and RTB (Real Time Bidding). So here's my best answer. Most DSPs (demand side platforms - basically, the companies that sell targeted display) work with several different exchanges that represent thousands of websites - or said [...]
How Google Set Standards That Other Online Advertising Channels Can’t Live Up To
Google screwed up advertising. Well, that’s not completely fair. It may be more accurate to say that Google screwed up online advertising expectations. Let me explain. In the days before the internet, advertisers would invest in television, radio, newspaper, billboards, magazines and yellow pages. These same advertisers would tell you that half of their advertising was wasted, but that they couldn’t tell which half. It was impossible to truly measure the ROI of most of these advertising channels. With the [...]
Facebook Lessons from a Hometown Parade
While attending the Olathe Kansas Old Settler’s Day Parade yesterday, I couldn’t help but notice several parallels between the parade (a very social event) and Facebook. Participate in the theme. When businesses interact on Facebook, it’s important that they participate in what’s going on at the time. It’s great to see businesses wishing their fans happy holidays or even offering fun trivia based on current events. One of my favorites, The Grass Pad, offers excellent seasonal advice to their fans. [...]
Relevancy Tells Your Brain to Pay Attention
At about 4:15 AM, I was reminded of one of my favorite things about the human brain. Allow me to share. I drive a Jeep. As any Jeep owner will tell you, putting the top up and down is kind of a pain. So when we park our Jeeps each night, we are faced with a decision. Put the top up in case it rains, or risk it so we don't have to go through the trouble of messing with [...]
Do Case Studies, Testimonials or Reviews Influence Purchase Decisions?
I'm a skeptic I guess. Because when I read an online review or hear a customer testimonial, my first thought is usually, "that's probably fake." Of course, that could have something to do with all the stories I've heard directly from business owners who've had their friends and mothers write reviews in an effort to improve their online ratings. This seems pretty innocent, right? It's not like Mom is lying. She really does think highly of your business. But if [...]
Do it Yourself Web Design or Hire Professional Web Designer?
I’ve worked with a lot of small and medium businesses over the years, and this is a question I get a lot. Should they try and build their own website, or should they hire a professional web designer? In my opinion the answer to that question can be answered by asking them two more. First, how much time can you dedicate to building a website? This is really huge. No matter how technically efficient you may or may not be, [...]
Internet Marketing Insights. Ep 4. Online Reputation Management with Matt Brandenburg
On this episode of Internet Marketing Insights, Matt Brandenburg of PopClickle joins me for a discussion about online reputation management and online reviews. Listen to internet radio with AMDG Radio on BlogTalkRadio References: Get More Reviews and Manage Your Current Reviews with PopClickle Online Reputation Management Presentation on SlideShare ORM Explained (includes screenshot of Southwest Airlines ORM) The Trouble With Online Reputation Management Lessons from Kansas City Chiefs Social Media Blunder ATT Customer Care Tweet Transcript: DAVID: Hello, and [...]
Internet Marketing Insights. Ep 3. Social Media with Anne Cull
On this episode of Internet Marketing Insights, I am joined by Anne Cull President of Think Viral, to discuss social media. Listen to internet radio with AMDG Radio on BlogTalkRadio References: Facebook Usage Statistics [INFOGRAPHIC] Examples of Twitter hashtag #WWDC13 Google+ is a Ghost Town [INFOGRAPHIC] How to Use LinkedIn with Anne Cull [VIDEO] Two Good Reasons to Use Google+ Awesome Jeeps on Pinterest Dreams Cancun Resort on Facebook Morgan Miller Plumbing on Facebook Volleyball Beach on Facebook How to [...]
Toxic Link Cleanup
Before reading this article, it is important to understand the role that backlinks play. This article may help... The definitions of good links and bad links have changed over time. Back in the day, any link was considered a good link. That's because Google valued the quantity of links over the quality of links. But as business owners and SEOs discovered this, a link building enterprise that Google likely never imagined was built from the ground up. It started out [...]