In his book “Successful Advertising,” Thomas Smith, says this about effective frequency in advertising: The 1st time people look at ad, they don’t see it. The 2nd time, they don’t notice it. The 3rd time, they are aware that it is there. The 4th time, they have a fleeting sense that they’ve seen it before. The 5th time, they actually read the ad. The 6th time, they thumb their nose at it. The 7th time, they get a little irritated [...]
In this prerecorded webinar, learn about the differences between several of the social media channels and how to do much more than simply post and share content. Instead, learn how to participate and engage and how to turn your fans and followers into brand champions and free salespeople!
While attending the Olathe Kansas Old Settler’s Day Parade yesterday, I couldn’t help but notice several parallels between the parade (a very social event) and Facebook. Participate in the theme. When businesses interact on Facebook, it’s important that they participate in what’s going on at the time. It’s great to see businesses wishing their fans happy holidays or even offering fun trivia based on current events. One of my favorites, The Grass Pad, offers excellent seasonal advice to their fans. [...]
On this episode of Internet Marketing Insights, I am joined by Anne Cull President of Think Viral, to discuss social media. Listen to internet radio with AMDG Radio on BlogTalkRadio References: Facebook Usage Statistics [INFOGRAPHIC] Examples of Twitter hashtag #WWDC13 Google+ is a Ghost Town [INFOGRAPHIC] How to Use LinkedIn with Anne Cull [VIDEO] Two Good Reasons to Use Google+ Awesome Jeeps on Pinterest Dreams Cancun Resort on Facebook Morgan Miller Plumbing on Facebook Volleyball Beach on Facebook How to [...]
A few weeks ago, I wrote a piece called The Do’s and Don’ts of Business Facebook Pages for thinkingBIGGER Business Media Inc. The title speaks for itself and like a lot of what I write, it was pretty high level stuff. Most of it was pretty common sense. But since writing that piece, I’ve attended BOLO 2011, a great digital media conference with a huge focus on Social Media. That conference, combined with a great article from TechCrunch, and I’ve [...]
Using Facebook for your business is a great way to get your business noticed without spending a fortune. Don’t think of it as “one more place you have to advertise” because it really can be fun and easy. By keeping your Facebook page current and informative, your business can create a great online presence in conjunction with your website. Do's Showcase your business by creating a great Facebook page. Your Facebook page is just as important as your website. Make [...]