targeted display Archives - David McBee, Internet Marketing Speaker, Trainer and Consultant

The Effectiveness of Frequency in Advertising
The Effectiveness of Frequency in Advertising

display advertising, facebook marketing, targeted display

The Effectiveness of Frequency in Advertising

https://climbingguidesinstitute.org/4514-popular-creative-essay-ghostwriters-for-hire-for-masters/ el viagra es peligroso en jovenes proscar price source source how to state your thesis in a research paper grapes of wrath essay tom joad how to write a good creative story 9th grade biology homework help accidentally takes viagra nazi ideology essay essay on mrs tilscher class source viagra online einkaufen cialis dosierung bodybuilding help homework reddit four freedoms speech abc pharmacy canada go to site essay of my family cover letter essay college constitution essay question https://eventorum.puc.edu/usarx/viagra-price-gouging/82/ source click sample of an argument essay quel est meilleur generique viagra prednisone for toddlers https://plastic-pollution.org/trialrx/cialis-super-active-in-farmacia/31/ dare essay pledge statement phd thesis in energy management click here In his book “Successful Advertising,” Thomas Smith, says this about effective frequency in advertising: The 1st time people look at ad, they don’t see it. The 2nd time, they don’t notice it. The 3rd time, they are aware that it is there. The 4th time, they have a fleeting sense that they’ve seen it before. The 5th time, they actually read the ad. The 6th time, they thumb their nose at it. The 7th time, they get a little irritated [...]

By David McBee|2019-10-03T21:29:38+00:00May 7th, 2019|display advertising, facebook marketing, targeted display|0 Comments

Attention Advertisers: Small Screens Aren’t Really That Small
Attention Advertisers: Small Screens Aren’t Really That Small

mobile, targeted display

Attention Advertisers: Small Screens Aren’t Really That Small

I read a quote recently on MediaPost that got me thinking about how my family watches television and movies. It read: “Contrary to conventional wisdom only a short time ago, it’s becoming clear that consumers are happy to watch just about any type of media content on their small screens." Later that evening, I was sitting in my favorite spot watching the 55-inch television prominently displayed on the wall between my bookcases. My wife was going back and forth between [...]

By David McBee|2019-05-02T22:08:45+00:00February 27th, 2019|mobile, targeted display|0 Comments

SEM and Targeted Display. Two worlds collide. And the results are awesome.

I recently had the privilege of speaking to the at AZIMA (Arizona Internet Marketing Association) about Search Engine Marketing and Targeted Display. With several years in SEM and a couple of years studying and working closely with Targeted Display, it was felt that I might have a unique perspective on two digital strategies that are normally in competition with one another. Enjoy "SEM and Targeted Display. Two worlds collide. And the results are awesome." Complete transcript: MODERATOR: Okay. Well, tonight we have with [...]

By David McBee|2014-12-05T14:52:00+00:00December 3rd, 2014|Pay-per-click, public speaker, targeted display|0 Comments

Targeted Display without Google’s Search Data

Google is the king of search. Right? I think most people would agree with that statement. What if I told you that Google may be the king of search, but may not be the king of search data? Consider the following. Unlike Yahoo’s “life engine” or other sites that want you to spend a lot of time on their site, Google’s whole job is to get you to click a link and go away. Based on my unofficial survey, asking this [...]

By David McBee|2014-12-04T14:35:37+00:00December 3rd, 2014|targeted display|0 Comments

New Location Based Data More Available Than Ever Before
New Location Based Data More Available Than Ever Before

targeted display

New Location Based Data More Available Than Ever Before

American’s are consuming more internet content than ever before, with some sources stating that the average adult is spending over five hours per day online. (eMarketer) This surge in internet use is due in part to the large number of mobile devices that are being used. Today’s web surfers have access to their favorite web sites, social media updates, online reviews, internet radio stations and more in the palm of their hands nearly twenty-four/seven. Thanks to this constant connectivity, there [...]

By David McBee|2014-07-22T17:49:01+00:00July 22nd, 2014|targeted display|0 Comments

How a Search Campaign is Like a Pandora Radio Station.

I take it for granted now, but I still remember the wonder and excitement I experienced when I first discovered Pandora Radio. The idea that I could create my very own radio station, customized to the kind of music that I liked… that was brand new territory not that long ago. For anyone who is unfamiliar with how Pandora works, it’s actually very cool. You “seed” a radio station by starting with one song or one artist. From there, Pandora [...]

By David McBee|2014-06-06T20:25:25+00:00June 4th, 2014|display advertising, Pay-per-click, targeted display|0 Comments

Targeted Display “On what sites will my ads appear?”

So you're thinking of trying out targeted display (retargeting) and you want to know: "On what sites will my ads appear?" I actually hear this question a lot. And that's to be expected based on what advertisers understand about display advertising before programatic buying and RTB (Real Time Bidding). So here's my best answer. Most DSPs (demand side platforms - basically, the companies that sell targeted display) work with several different exchanges that represent thousands of websites - or said [...]

By David McBee|2013-10-31T13:44:07+00:00October 31st, 2013|retargeting, targeted display|0 Comments