Does your business target adults who are over 50? The members of this age group who are online are known as Silver Surfers. Not to be confused with Marvel's Silver Surfer! If you're interested in getting your message in front of this audience, it is more important than ever that you make them a part of your online marketing strategy. Source: Accredited-Online-College.org
Most of the articles I write are to business owners. I try very hard to help them understand complex internet marketing concepts so that they can determine how best to promote their business online. Today, I’m writing to you, the consumer, the user of the internet, with a reminder – one that we all need once in awhile, to stop complaining about internet advertising. You see, I recently overheard my son complaining about having to watch a commercial on YouTube [...]
In my role as internet marketing educator, I often get invited to put on seminars for business owners. I have been lucky enough to have been invited to speak at The Rental Show, hosted by The American Rental Association for the past three years. At this year's show, I spoke specifically on Facebook strategies for business. Over 400 businesses attended and graded the seminar at the end of the event. My score was a 4.9 out of 5. I only [...]
Here's my way of sharing some of my favorite songs that make me realize that Life is Good. Nothing in the world makes me happier than taking down the top on my Jeep and cruising with my family while we sing these. We call it Jeep Therapy! I hope you enjoy them. Check my Facebook on Mondays for new songs, and please feel free to comment below with some of your own favorites.
You may have heard of Morgan Miller Plumbing. If you're plugged into the social media scene in Kansas City, I would pretty much bet on it. This local business has leveraged Facebook in a way that most businesses owners only dream of. They won KCSourceLink's Battle of the Brands in 2013. Facebook invited them to join its inaugural 12-member Small and Medium Business Council. It's not a stretch to say that in local business circles, they are considered social media [...]
I’ve been working with business owners for awhile now. We started working together back in the days when I would show up to sell or renew their yellow pages ads. One of the hardest things for me at that time was trying to get some business owners to invest in a bigger ad. Of course, they always assumed I was just trying to make a bigger sale, but the truth was, I knew the bigger ad would get better results. [...]
For the past few years, I have had the privilege of speaking to members of The American Rental Association at their annual Rental Show. I enjoy teaching them strategies for better search engine marketing and social media. But I occasionally get asked about online e-shopping carts and because an integrated online shopping cart can be expensive, I really haven't had a great solution for those questions. That recently changed. Full disclosure, the rest of this article is more advertorial than [...]
If you're considering running targeted display advertising (aka retargeting), this presentation will help you understand how different targeting strategies will get your ad in front of prospects at different times during their purchase cycle. Unfortunately, this presentation does not include lyrics with the animation. Contact me for details if you'd like to know more.
Remember the old saying, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”? You’ve heard this of course. It’s a pretty common complaint among advertisers who are using television, radio, billboards, even newspaper. That’s because these are medias that don’t lend themselves to very accurate tracking methods. Image source: tracead.net Does it mean they don’t work? I think you would have a hard time finding evidence, or even consensus of that. The [...]
In this prerecorded webinar, learn about the differences between several of the social media channels and how to do much more than simply post and share content. Instead, learn how to participate and engage and how to turn your fans and followers into brand champions and free salespeople!
