Pay-per-click

SEM and Targeted Display. Two worlds collide. And the results are awesome.

I recently had the privilege of speaking to the at AZIMA (Arizona Internet Marketing Association) about Search Engine Marketing and Targeted Display. With several years in SEM and a couple of years studying and working closely with Targeted Display, it was felt that I might have a unique perspective on two digital strategies that are normally in competition with one another. Enjoy "SEM and Targeted Display. Two worlds collide. And the results are awesome."   Complete transcript: MODERATOR:  Okay.  Well, tonight we have with [...]

By |2014-12-05T14:52:00+00:00December 3rd, 2014|Pay-per-click, public speaker, targeted display|0 Comments

How a Search Campaign is Like a Pandora Radio Station.

I take it for granted now, but I still remember the wonder and excitement I experienced when I first discovered Pandora Radio. The idea that I could create my very own radio station, customized to the kind of music that I liked… that was brand new territory not that long ago. For anyone who is unfamiliar with how Pandora works, it’s actually very cool. You “seed” a radio station by starting with one song or one artist. From there, Pandora [...]

SEO is a Diet. PPC is Plastic Surgery

Just a thought I had today when I was trying to explain the difference between SEO and PPC to a customer. Consider it. You want to shed 50 pounds. You have two choices. You go on a diet. It's hard work and there are a lot of different factors that effect your results. . . what you eat, how often you exercise, your mental attitude, and more. It takes time to lose the weight and here's the kicker, keeping the [...]

By |2013-02-09T22:41:27+00:00September 25th, 2009|Pay-per-click, seo|0 Comments

Why am I passionate about sponsored links?

I hear it all the time. "But David, I don't click on the sponsored links." To this person I might say, "Someone is. That's how Google makes money, and Google isn't short on cash right now. Clearly, people are clicking on the sponsored links, or Google would be broke." Well, that's the easy, if not a little smarty-pants, answer. Let's look at it a little closer. Let's look at why a person would click a sponsored link and let's use [...]

By |2009-09-02T19:38:00+00:00September 2nd, 2009|Pay-per-click|2 Comments