If you've ever read my stuff you know that I normally write about SEO, link building, pay per click and social media. I'm a huge fan of blogging and infographics too. Honestly, I thought I was pretty well rounded when it came to the world of "internet marketing." Boy have I ever had a wake up call over the past few months. That's because I've entered the world of Display Advertising. "What? Display you say?!" Yep. Display. But if you're [...]
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So you're thinking of trying out targeted display (retargeting) and you want to know: "On what sites will my ads appear?" I actually hear this question a lot. And that's to be expected based on what advertisers understand about display advertising before programatic buying and RTB (Real Time Bidding). So here's my best answer. Most DSPs (demand side platforms - basically, the companies that sell targeted display) work with several different exchanges that represent thousands of websites - or said [...]
Google screwed up advertising. Well, that’s not completely fair. It may be more accurate to say that Google screwed up online advertising expectations. Let me explain. In the days before the internet, advertisers would invest in television, radio, newspaper, billboards, magazines and yellow pages. These same advertisers would tell you that half of their advertising was wasted, but that they couldn’t tell which half. It was impossible to truly measure the ROI of most of these advertising channels. With the [...]
While attending the Olathe Kansas Old Settler’s Day Parade yesterday, I couldn’t help but notice several parallels between the parade (a very social event) and Facebook. Participate in the theme. When businesses interact on Facebook, it’s important that they participate in what’s going on at the time. It’s great to see businesses wishing their fans happy holidays or even offering fun trivia based on current events. One of my favorites, The Grass Pad, offers excellent seasonal advice to their fans. [...]
At about 4:15 AM, I was reminded of one of my favorite things about the human brain. Allow me to share. I drive a Jeep. As any Jeep owner will tell you, putting the top up and down is kind of a pain. So when we park our Jeeps each night, we are faced with a decision. Put the top up in case it rains, or risk it so we don't have to go through the trouble of messing with [...]
I'm a skeptic I guess. Because when I read an online review or hear a customer testimonial, my first thought is usually, "that's probably fake." Of course, that could have something to do with all the stories I've heard directly from business owners who've had their friends and mothers write reviews in an effort to improve their online ratings. This seems pretty innocent, right? It's not like Mom is lying. She really does think highly of your business. But if [...]
I’ve worked with a lot of small and medium businesses over the years, and this is a question I get a lot. Should they try and build their own website, or should they hire a professional web designer? In my opinion the answer to that question can be answered by asking them two more. First, how much time can you dedicate to building a website? This is really huge. No matter how technically efficient you may or may not be, [...]
On this episode of Internet Marketing Insights, Matt Brandenburg of PopClickle joins me for a discussion about online reputation management and online reviews. Listen to internet radio with AMDG Radio on BlogTalkRadio References: Get More Reviews and Manage Your Current Reviews with PopClickle Online Reputation Management Presentation on SlideShare ORM Explained (includes screenshot of Southwest Airlines ORM) The Trouble With Online Reputation Management Lessons from Kansas City Chiefs Social Media Blunder ATT Customer Care Tweet Transcript: DAVID: Hello, and [...]
On this episode of Internet Marketing Insights, I am joined by Anne Cull President of Think Viral, to discuss social media. Listen to internet radio with AMDG Radio on BlogTalkRadio References: Facebook Usage Statistics [INFOGRAPHIC] Examples of Twitter hashtag #WWDC13 Google+ is a Ghost Town [INFOGRAPHIC] How to Use LinkedIn with Anne Cull [VIDEO] Two Good Reasons to Use Google+ Awesome Jeeps on Pinterest Dreams Cancun Resort on Facebook Morgan Miller Plumbing on Facebook Volleyball Beach on Facebook How to [...]
