In my role as executive producer of the web series and podcast, Simpli.fi TV, I get the privilege of speaking with thought leaders in the marketing space. My favorite question to ask my guests is if they have a favorite book or podcast that has been instrumental in their success. Here's a complete list of their recommendations. The following are paid links. Jeff Swartz, CEO & Founder of Ethic Advertising Agency, recommends Traction: Get a Grip on Your Business by [...]
This article was originally posted by Jubilant Digital Marketing based on a keynote by David McBee Spending money on advertising can be expensive and scary. Business owners want to know that the dollars they invest will result in sales. Luckily, digital advertising offers more transparency and attribution than has been available in the past. In this article, we’ll discuss the mathematical equation to measure return on ad spend (ROAS), how to determine the minimum number of clients needed to consider [...]
For years, advertisers have been told to create valuable content, and that they would be rewarded with high SERP rankings and subsequent web traffic. Zero-click and AI are changing that paradigm. These were the topics that Charity Huff of January Spring and I discussed on a recent episode of Simpli.fi TV. Let’s start with Google’s zero click initiative. SEM Rush says “A zero-click search is when someone enters a query on a search engine but doesn't end up clicking on any of [...]
Advertisers are hearing the stats about all the migration to streaming TV. They’ve cut the cord at home and find themselves watching Netflix, Hulu, Disney+, Pluto and many other online channels. While watching ad supported programs, they’re seeing the commercials and that’s got them wondering if connected TV should be a part of their advertising strategy in 2021. The answer to that last query is yes, most definitely. It’s time to advertise in the OTT/CTV space. But the question of which [...]
With Zoom, GoToMeeting, Microsoft Teams, and Slack meetings now a part of our everyday lives, it's more important than ever that we take this new method of video communication seriously. And since none of us grew up with FaceTime, here are 9 ways to do it better. Lighting Matters First of all, please stop showing up to meetings in the dark, or with half of your face lit. Your image is grainy and it looks like you just didn’t give [...]
I am an in-person trainer. My specialty is engagement. I pride myself on audience participation and feedback, be that laughter, games, questions, activities or even interruptions. These are the things that tell me if I'm doing my job and if the attendees are finding value in my sessions. The pandemic has rocked my world and forced me out of my comfort zone because getting engagement is really challenging when training is done in a virtual environment. Feedback is all but [...]
Make all of your advertising messages educational and empathetic. Let your customers know you care and that their safety is your #1 concern, while also sharing with them how you can still be of service. There's a fine line between "here for you" and "opportunistic." Make sure your message is on the right side of that line. If you are able, amp up your marketing on anything relevant to what is happening and how you can help your customer. Don't [...]
In 2008 I walked away from my cubicle job and started working from home. What I thought would be a dream come true turned out to be a lot harder than expected. I struggled to find my rhythm. It was difficult to stay focused on my work. I craved human interaction (I talked to the dog a lot during that first year.) And I found myself working more than usual because it wasn’t easy to walk away from my desk when there [...]
Photo Credit CBS https://www.cbs.com/shows/star-trek-picard/ As I talk to business owners around the country about the growth of OTT/CTV, there is one objection that has been challenging to overcome. While they mostly agree that everyone is watching streaming television (71% of internet users use an OTT/CTV service at least once a month) they also believe that most of that viewing is taking place on SVODs (subscription-based video on demand services) like Netflix, Disney+ and HBO NOW where there are no ads, [...]
In his book “Successful Advertising,” Thomas Smith, says this about effective frequency in advertising: The 1st time people look at ad, they don’t see it. The 2nd time, they don’t notice it. The 3rd time, they are aware that it is there. The 4th time, they have a fleeting sense that they’ve seen it before. The 5th time, they actually read the ad. The 6th time, they thumb their nose at it. The 7th time, they get a little irritated [...]
