Blog - Page 5 of 18 - David McBee, Internet Marketing Speaker, Trainer and Consultant

Why are there so many ads online?

Most of the articles I write are to business owners. I try very hard to help them understand complex internet marketing concepts so that they can determine how best to promote their business online. Today, I’m writing to you, the consumer, the user of the internet, with a reminder – one that we all need once in awhile, to stop complaining about internet advertising. You see, I recently overheard my son complaining about having to watch a commercial on YouTube [...]

By David McBee|2014-05-05T13:52:12+00:00May 5th, 2014|Uncategorized|Comments Off

Facebook Seminar from The Rental Show 2014

In my role as internet marketing educator, I often get invited to put on seminars for business owners. I have been lucky enough to have been invited to speak at The Rental Show, hosted by The American Rental Association for the past three years. At this year's show, I spoke specifically on Facebook strategies for business. Over 400 businesses attended and graded the seminar at the end of the event. My score was a 4.9 out of 5. I only [...]

By David McBee|2014-04-07T13:48:12+00:00April 7th, 2014|Uncategorized|Comments Off

Life is Good Playlist

Here's my way of sharing some of my favorite songs that make me realize that Life is Good. Nothing in the world makes me happier than taking down the top on my Jeep and cruising with my family while we sing these. We call it Jeep Therapy! I hope you enjoy them. Check my Facebook on Mondays for new songs, and please feel free to comment below with some of your own favorites.

By David McBee|2014-05-05T13:58:34+00:00April 4th, 2014|Uncategorized|Comments Off

Local Plumbing Company Uses Facebook to Generate Over $100,000 a Year
Local Plumbing Company Uses Facebook to Generate Over $100,000 a Year

Uncategorized

Local Plumbing Company Uses Facebook to Generate Over $100,000 a Year

You may have heard of Morgan Miller Plumbing. If you're plugged into the social media scene in Kansas City, I would pretty much bet on it. This local business has leveraged Facebook in a way that most businesses owners only dream of. They won KCSourceLink's Battle of the Brands in 2013. Facebook invited them to join its inaugural 12-member Small and Medium Business Council. It's not a stretch to say that in local business circles, they are considered social media [...]

By David McBee|2014-11-25T14:12:53+00:00April 2nd, 2014|Uncategorized|Comments Off

When Advertising, Invest Enough to Get Noticeable Results
When Advertising, Invest Enough to Get Noticeable Results

internet marketing

When Advertising, Invest Enough to Get Noticeable Results

I’ve been working with business owners for awhile now. We started working together back in the days when I would show up to sell or renew their yellow pages ads. One of the hardest things for me at that time was trying to get some business owners to invest in a bigger ad. Of course, they always assumed I was just trying to make a bigger sale, but the truth was, I knew the bigger ad would get better results. [...]

By David McBee|2014-02-21T03:35:30+00:00February 21st, 2014|internet marketing|Comments Off

For My Friends in The American Rental Association
For My Friends in The American Rental Association

e commerce

For My Friends in The American Rental Association

For the past few years, I have had the privilege of speaking to members of The American Rental Association at their annual Rental Show. I enjoy teaching them strategies for better search engine marketing and social media. But I occasionally get asked about online e-shopping carts and because an integrated online shopping cart can be expensive, I really haven't had a great solution for those questions. That recently changed. Full disclosure, the rest of this article is more advertorial than [...]

By David McBee|2014-02-17T16:19:48+00:00February 17th, 2014|e commerce|Comments Off

Targeted Display and the Purchase Funnel

If you're considering running targeted display advertising (aka retargeting), this presentation will help you understand how different targeting strategies will get your ad in front of prospects at different times during their purchase cycle. Unfortunately, this presentation does not include lyrics with the animation. Contact me for details if you'd like to know more.

By David McBee|2014-01-31T22:36:27+00:00January 31st, 2014|display advertising, retargeting|Comments Off

Why You Can’t Judge A Display Campaign On Clicks

Remember the old saying, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”? You’ve heard this of course. It’s a pretty common complaint among advertisers who are using television, radio, billboards, even newspaper. That’s because these are medias that don’t lend themselves to very accurate tracking methods. Image source: tracead.net Does it mean they don’t work? I think you would have a hard time finding evidence, or even consensus of that. The [...]

By David McBee|2014-01-22T03:24:20+00:00January 22nd, 2014|display advertising|1 Comment

Social Media Strategies That Work.

In this prerecorded webinar, learn about the differences between several of the social media channels and how to do much more than simply post and share content. Instead, learn how to participate and engage and how to turn your fans and followers into brand champions and free salespeople!

By David McBee|2014-01-18T15:35:54+00:00January 18th, 2014|facebook for business, facebook marketing|1 Comment

From Search to Display. It’s a Whole New World.

If you've ever read my stuff you know that I normally write about SEO, link building, pay per click and social media. I'm a huge fan of blogging and infographics too. Honestly, I thought I was pretty well rounded when it came to the world of "internet marketing." Boy have I ever had a wake up call over the past few months. That's because I've entered the world of Display Advertising. "What? Display you say?!" Yep. Display. But if you're [...]

By David McBee|2014-04-09T22:12:48+00:00January 17th, 2014|display advertising, retargeting|2 Comments