David McBee

About David McBee

David McBee teaches and provides internet marketing services including SEO, PPC, Social Media, Blogging, Mobile, Infographics, Targeted Display and more.

The Effectiveness of Frequency in Advertising

In his book “Successful Advertising,” Thomas Smith, says this about effective frequency in advertising: The 1st time people look at ad, they don’t see it. The 2nd time, they don’t notice it. The 3rd time, they are aware that it is there. The 4th time, they have a fleeting sense that they’ve seen it before. The 5th time, they actually read the ad. The 6th time, they thumb their nose at it. The 7th time, they get a little irritated [...]

Dream-Targeted Display Advertising

If you think those targeted display ads that “follow you around” the internet are good at predicting the things you want to buy, just wait until you hear about dream-targeting. Research shows that 30% of people have a positive or very positive reaction to targeted display ads based on web searches, content consumed on the internet and even smartphone location data because it can effectively show them products that are relevant to their own personal interests. Today a new kind of [...]

By |2019-05-01T20:49:04+00:00April 1st, 2019|display advertising|0 Comments

Attention Advertisers: Small Screens Aren’t Really That Small

I read a quote recently on MediaPost that got me thinking about how my family watches television and movies. It read: “Contrary to conventional wisdom only a short time ago, it’s becoming clear that consumers are happy to watch just about any type of media content on their small screens." Later that evening, I was sitting in my favorite spot watching the 55-inch television prominently displayed on the wall between my bookcases. My wife was going back and forth between [...]

By |2019-05-02T22:08:45+00:00February 27th, 2019|mobile, targeted display|0 Comments

4 Reasons Local SMBs Aren’t Advertising On Connected TV

More and more advertisers are running commercials in the streaming television environment known as OTT (Over The Top) and/or CTV (Connected TV). But most of them are big national brands like GMC, Pampers and L’Oreal. Where are the local dentists and restaurants? Where are the local car dealerships, day care providers, pet stores and boutiques? Why aren’t local SMBs taking advantage of OTT/CTV? Here are 4 reasons: 1. Local SMBs don’t realize the Connected TV opportunity via OTT. Millions of [...]

By |2019-05-02T22:08:45+00:00January 28th, 2019|Video|0 Comments

How does display advertising impact SEO and Paid Search?

Because I came from the PPC/SEO world, I am often asked, "How does targeted display (or geo-fencing or OTT/CTV or any digital “branding” campaign) impact SEO and/or Paid Search?" It’s a great question and the technical answer is that one doesn’t really impact the other. The best display campaign in the world won’t help a website rank higher on Google because Google doesn’t reward websites for running display campaigns. That said, there is a relationship between the two strategies. Display [...]

By |2019-05-02T22:08:45+00:00January 24th, 2019|display advertising, seo|0 Comments

Looking Forward to More Targeted Ads on Connected TV

I just watched maybe fifteen minutes of free streaming television on my Roku and was treated to about a dozen ads in that time. Every one of them were for cars, trucks, mobile services and other big brands. Not a single one was local or relevant. I look forward to the day when streaming TV commercials act more like the targeted display ads I see on my laptop and smartphone. Say what you want about display advertising. Maybe you find [...]

By |2019-05-02T22:08:45+00:00January 21st, 2019|Video|0 Comments

Think Mobile First. It’s More Important Than You Realize.

According to comScore, 7 out of every 10 hours we spend on the web are on mobile devices. All those years of wanting a big screen TV and we choose to stare at a screen that’s smaller than most turtles. What the heck is that all about? Of course, the answers are obvious: ease of use, accessibility, portability. It’s not like it’s convenient to use our laptop computers while we’re in line at Trader Joe’s or at our kid’s softball [...]

By |2019-05-02T22:08:45+00:00January 11th, 2019|apps, mobile|0 Comments

How To Maintain A WordPress Website? 50+ Essential Steps [Infographic]

Guest Post author Sudhir Bhushan is a Tech & Social enthusiast. He is also a Web Entrepreneur by Profession and loves to write about latest trends in Social Media & SEO. WordPress, as we know, is one of the best platforms in the CMS world. It is open-source, free to use and offers an array of features that make running a website with this CMS an absolute treat. Moreover, it provides you with constant updates to plugins and themes that [...]

By |2019-03-12T21:09:56+00:00November 20th, 2017|seo, web design|0 Comments

Over ONE HUNDRED Awesome Mobile Stats

"This is the year of mobile." I've been hearing that quote since 2012. I may have even uttered it a few times myself. But it really came to pass this last year. In 2016 mobile devices overtook desktop in internet usage worldwide. That means that your website needs to be mobile responsive, you need a mobile SEO plan, a mobile PPC campaign, and you need mobile ads added to your targeted display campaigns. You might even think about Geo-fencing! Take [...]

By |2017-04-20T15:23:25+00:00April 20th, 2017|mobile|0 Comments

Why I’m Obsessed With Being a Google Local Guide

I’ve been a little bit of a Google fanatic for awhile now. You see, I had the privilege of being AdWords trained by Brad Geddes a decade ago, and that changed the whole direction of my career and life. I went from being a yellow pages rep to an internet marketing consultant – thank you, Google! At some point in my self-study of Google, I learned their mission statement: "to organize the world's information and make it universally accessible and [...]

By |2017-04-01T01:17:33+00:00April 1st, 2017|local search, local seo|1 Comment