Toxic Link Cleanup

Before reading this article, it is important to understand the role that backlinks play. This article may help… The definitions of good links and bad links have changed over time. Back in the day, any link was considered a good link. That’s because Google...

Are Forum Links Still Any Good?

I was recently explaining to a client that the best way to determine if a link is good or not is to ask this question: “If it weren’t for SEO and link juice and PageRank, would I still want the link?” And if the answer is “yes”,...

Setting Your SEO Budget and Expectations

There’s no way to set budget for SEO and provide accurate expectations. There are too many variables that the SEO specialist cannot control. Let’s look at a couple of cases. I recently worked with a tire dealer in a medium size suburb. We searched ten pages deep for...

How Do I Build Links for the Penguin Update?

Despite the buzz from webmasters and search engine optimization specialists, Google’s Penguin update did not render link building worthless. If you’re not familiar with Google’s Penguin update, it’s their latest algorithm update and it has turned the search results on...