Jul 24 2014

Mobile Apps: Interview Featuring James Spellos and David McBee

My good friends at The American Rental Association recently asked my opinion on the value and importance of mobile apps. Apps Interview 3Apps Interview 1 Apps Interview 2  Apps Interview 4

Jul 22 2014

New Location Based Data More Available Than Ever Before

IP_addressAmerican’s are consuming more internet content than ever before, with some sources stating that the average adult is spending over five hours per day online. (eMarketer) This surge in internet use is due in part to the large number of mobile devices that are being used. Today’s web surfers have access to their favorite web sites, social media updates, online reviews, internet radio stations and more in the palm of their hands nearly twenty-four/seven.

Thanks to this constant connectivity, there is more data available on these users than ever before – data that reveals what users are searching, what they’re reading and what kinds of websites they visit. Targeted display companies are excited because this increase in data allows them to sell more relevant audiences to their advertisers.

But one piece of data that is being revealed has many in the tech industry especially excited. Location based advertising has long been the holy grail of online marketing. Knowing exactly where a user is helps to provide geo-targeting down to a zip code or radius – something not available in media like television and radio.

And while there are several things on a computer that indicate its location, including the latitude and longitude transmitted by most internet browsers and the mapping software on the device, never has there been a data element as important as IP address. For those of you unfamiliar with IP address, it has not always been a completely reliable location provider.

But today, thanks to the excessive use of mobile devices, 70% of adults* are using their smartphones and tablets while using the bathroom. Never before have more users revealed their accurate IP address.

Get it? IP? As in… I pee?

Gotcha! LOL

Thanks for reading.

-David

* I asked ten people if they take their phone or tablet to the bathroom and seven said they did.

Jul 19 2014

Link Building Tactics 2014

My career has taken me away from link building of late. To be honest, I was happy to get away from it. Pandas and Penguins and Hummingbirds were stressing me out on a daily basis. Heck, I had hair before link building! Even today, when people ask about buying or building links, I try my best to persuade them to simply do good marketing, asking them, “If Google didn’t exist, would you want that link? Would you pursue that tactic?” If the answer is no, then don’t do it. If the answer is yes, go for it.

For example, you’re considering building an infographic. If you’re doing it for the links, don’t bother. If you’re doing it to create great content that your customers (and potential customers) will either learn from or simply enjoy, then knock yourself out. Create content and market for the right reasons and the links will follow.

So when I ran across this survey related to link building in 2014, I had to stop and take a look. I liked it enough to get up early on a Saturday and post it here for you guys. Take a look. It’s full of great info.

Two things I’d like to point out.

#1 Infographics are considered the second most effective strategy for acquiring links. Pow! I told you!  :)

#2 Click through to the ORIGINAL ARTICLE and read the comments. That’s where the real conversation happens, and if you’re interested in link building at all, you have to read what the experts have to say.

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