If you've heard that adding fresh content to your site will earn you major brownie points with Mother Google, you've heard right. Fresh content plays a huge role in the ranking of your website. But that doesn't mean that you should fill up your site with garbage, just for the sake of adding content. Here are five ways to blog... wrong ONE Write exclusively about your products and services. In "What to Blog. How to Make Your Content Robust" I [...]
As I teach business owners about Search Engine Optimization (SEO), I always encourage them to blog. It’s incredibly important for so many reasons. It’s great for SEO because the search engines love the content. But it also gives you something of value worth sharing on the social media channels. Most importantly, businesses that blog, earn customers from their blogs. So when I’ve finally convinced someone to blog, they always have two questions. First, they want to know how often to [...]
You guys know how much I love me some infographics! (Almost as much as Kansas City BBQ). Well, when I saw this infographic called "Why Infographics?", I knew it have to have a home on "Let's Translate." by nationalpositions.com
Thanks to the guys over at Optima Worldwide for this great infographic about Facebook usage. Too bad there are no stats available on how many times per day folks check their Facebooks. I know I'm notorious for checking it way more than I probably should, and if you've ever heard me tease her at one of my speaking events, you know that my sweet wife couldn't even tell you how many times she checks hers every day. (...at stop lights, [...]
I often get asked about link building budgets. To many this budget is for the time and energy it takes their in-house SEO team to build links. For those who outsource their link building to an SEO agency, this is a financial question. However you look at it, this analogy may help you with your link building "budget." An overweight man goes to the doctor and tells him that he wants to lose a hundred pounds in the next three [...]
Back in 2009, I wrote a post about how SEO is like a diet and PPC is like plastic surgery. I can't tell you how many times over the years I have referred to that analogy and how it has become one of my "go to" explanations. Because I'm such a fan of infographics, I decided it was time to bring back that analogy with a little 2013 flair. So here ya go. Infographic Transcript: SEO is a Diet. [...]
You know you need video on your website, right? You know "everybody" watches videos online, right? You know that having videos can improve your credibility with your clients and improve sales and all that great stuff, right? So what do I have to say to convince you that investing your time and money into video is an important strategy for your internet marketing strategy? Maybe these important statistics presented by WebRocket Video will convince you... Read our interview with [...]
I was recently asked to write an article about Google AdWords, Google Analytics and Google+ for Rental Management Magazine. I was specifically asked to explain the differences in the services and provide a high level overview. I may have gotten a little carried away when I started talking about Google+, as you can see by downloading a PDF version of the article. I want to mention that members of the ARA are some of my favorite people and I am [...]
You’ve seen infographics on the web. They’re in your social feeds, on news sites and they show up in the blogs you read. You’ve heard that infographics are a great strategy for internet marketing so you’ve taken the plunge. You’ve invested your time, energy and resources into building a great infographic. Now what? Here are ten steps to ensure that you implement a complete infographic strategy. ONE: Place the infographic somewhere on your site where it will be easily found. [...]
There was a time when businesses considered "Internet Marketing" one channel of their advertising. It sounded good when it was added to other strategies they used. It was common to hear a sentence like, "Yes, we advertise using direct mail, a little radio, yellow pages and now internet marketing." The problem with that today is that internet marketing consists of it's own individual channels and specialties. Search engine optimization is different from web design for example while creating a blog [...]
