I talk with a lot of clients about link building and I inevitably get the same questions again and again. First, they want to know how many links they’ll need to get to page one (or the top of page one). And second, they want to know how many keywords they can get to page one with their links. To answer these questions, I’ve come up with another one of my famous analogies. I hope it makes sense to you. [...]
I’m often asked what kinds of pages a business should link to. The SEO community is buzzing about how RELEVANCY means so much more to results than QUANTITY, or even PageRank. And it’s true – relevance plays a key role in why a link helps to improve ranking. If you’re a doctor promoting your services, it’s important that your links appear on health and medical related sites. If you’re an attorney, you should link to sites about law and crime [...]
When building links, there are a lot of things to consider. In my experience, it's a lot more complicated than simply getting as many links as you can, or going for those with high PR. So this list of Best Practices should be helpful when you are link building.PR isn’t everything. It is an indication of how much link juice a site will pass, but only one of many elements. Just because a site is PR5, doesn’t mean it is [...]
I don’t hear it as much as I used to, but when people find out I’ve visited the Google campus and been Certified in Google AdWords, the first question they would inevitably ask me would be “How do I get my business on the first page of Google?” “Good question.” I would reply. “Let me know if you find out.” Truth is, there’s no easy formula for getting a great spot on the SERP (Search Engine Results Page.) There are [...]
Search Engine Marketing / Pay-Per-ClickGoogle’s version of pay-per-click is called AdWords. Keeping this as simple as possible, here’s how it works. A dentist wants his listing to show when someone Googles “Tulsa dentists”. He signs up for an AdWords account, and bids on that keyword. Let’s say he’s willing to pay $3 every time someone clicks on his ad. That means he’ll show up higher than the other dentists bidding on that same keyword who aren’t willing to pay $3/click [...]
Social Media If you don’t use it, you probably don’t get it. I realize that’s a pretty blanket statement, but the perception of social media is so different than the actual practice that those who aren’t on facebook, or who don’t tweet often view it all as a big waste of time. If that’s you, you may even be asking yourself why you’re reading this article. “Because I see it everywhere, so there must be something to it.” Great. At [...]
In the spirit of this blog, my latest translation attempt will be to use an analogy for "What is a text link ad?" Here we go. Let's imagine that you're looking for a job. You post your resume online, hoping to get the attention of HR personnel and job recruiters. They are looking through the sea of resumes often using keywords to describe their ideal person for the job. Perhaps your resume has these keywords in it, but so do [...]
Just a thought I had today when I was trying to explain the difference between SEO and PPC to a customer. Consider it. You want to shed 50 pounds. You have two choices. You go on a diet. It's hard work and there are a lot of different factors that effect your results. . . what you eat, how often you exercise, your mental attitude, and more. It takes time to lose the weight and here's the kicker, keeping the [...]
I'd like to start this post with an apology. The point of this blog is to educate business owners on how they can take advantage of internet strategies to help grow their businesses. Today's post will have a hint of frustration and self promotion in it, but I don't know how to make my point any other way. So . . . I'm sorry in advance. Over the past couple of months, I've presented several businesses with proposals for helping [...]
I hear it all the time. "But David, I don't click on the sponsored links." To this person I might say, "Someone is. That's how Google makes money, and Google isn't short on cash right now. Clearly, people are clicking on the sponsored links, or Google would be broke." Well, that's the easy, if not a little smarty-pants, answer. Let's look at it a little closer. Let's look at why a person would click a sponsored link and let's use [...]