“This is the year of mobile.”
I’ve been hearing that quote since 2012. I may have even uttered it a few times myself. But it really came to pass this last year. In 2016 mobile devices overtook desktop in internet usage worldwide. That means that your website needs to be mobile responsive, you need a mobile SEO plan, a mobile PPC campaign, and you need mobile ads added to your targeted display campaigns. You might even think about Geo-fencing!
Take a look at this awesome collection of over one hundred mobile stats and I think you’ll agree. Now is the year of mobile.