I remember the very first time I discovered how to make a website rank on page one of the search engines. It was 2005ish and I was selling online business profile pages for the yellow pages company I worked for. These profile pages were simple, template pages that allowed for the business to post its NAP and a business description, but otherwise they weren’t very robust. Anyway, a friend of mine figured out how to alter the title tag to [...]
Today's analogy compares resumes and references to websites and links. I'll translate afterwards, but something tells me you'll get it as we're going along. Scenario: You're conducting interviews and have two candidates who have applied for the job. They are both qualified and have excellent resumes. They are clean, well organized, use proper grammar and both candidates have previous experience that is relevant to the position for which you are hiring. They both seem equally qualified and capable to do [...]
Ever talked to someone about SEO and they started throwing around terms that made no sense to you? I know I'm guilty of it. I'll say something like, "That backlink will give you some really good Google Juice," before I realize that the person I'm talking to hasn't the slightest idea of what I mean by that. So in today's post, I'm going to provide brief explanations of some of these terms. If you want a meatier, more in depth [...]
I talk to people every single day about anchor text and I am constantly surprised by how much peoples’ opinions differ on the subject. Most are basing their opinions on what they've read on blogs from 2009 and 2010. Others have had personal experience with running campaigns and know what works and what doesn't. In my role, I read as much as I can to stay up to date on the subject. But more importantly, I see the real live [...]
I was recently talking with a business owner who was all about do-it-yourself-SEO. He’s gotten his website to rank on page one for several of his local keywords, but I’m suspicious that his competitors didn’t have a whole lot going on in the SEO department. So even his part-time SEO efforts as a hobby were more than effective enough to get him where he wanted to be. One of the topics we discussed was links. He knew that links are [...]
I talk with a lot of clients about link building and I inevitably get the same questions again and again. First, they want to know how many links they’ll need to get to page one (or the top of page one). And second, they want to know how many keywords they can get to page one with their links. To answer these questions, I’ve come up with another one of my famous analogies. I hope it makes sense to you. [...]