Forget about Search Engine Optimization

I remember the very first time I discovered how to make a website rank on page one of the search engines. It was 2005ish and I was selling online business profile pages for the yellow pages company I worked for. These profile pages were simple, template pages that...

Backlinks are Like References

Today’s analogy compares resumes and references to websites and links. I’ll translate afterwards, but something tells me you’ll get it as we’re going along. Scenario: You’re conducting interviews and have two candidates who have applied...

A List of Different Kinds of Backlinks

I was recently talking with a business owner who was all about do-it-yourself-SEO. He’s gotten his website to rank on page one for several of his local keywords, but I’m suspicious that his competitors didn’t have a whole lot going on in the SEO department. So even...