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Video for Small Business? Heck Yes!

Before you shrug off the idea of video for your small business, let’s look at some compelling reasons why video is important. 52% of consumers say that watching product videos makes them more confident in their online purchase decisions. (Internet Retailer, 2012) Visitors who view product videos are 85% more likely to buy. (Internet Retailer, April 2010) More than three out of five consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase. (MarketingCharts.com, [...]

By |2013-04-16T14:50:54+00:00April 16th, 2013|Uncategorized, Video|Comments Off on Video for Small Business? Heck Yes!

Meet up with me in Seattle or Vancouver in April

If we haven't met, please allow me to introduce myself. My name is David McBee and I specialize in helping businesses with their SEO - SPECIFICALLY with premium link building and infographic strategies. That's not all I do, but it's the focus of my trip to Seattle and Vancouver in April. I'm looking to help business owners who need help in these areas, but I'm also interested in partnering with Interactive Marketing Agencies like SEO and Web Design companies. I [...]

By |2013-03-21T16:08:21+00:00March 21st, 2013|Uncategorized|Comments Off on Meet up with me in Seattle or Vancouver in April

Five Ways to Blog… Wrong

If you've heard that adding fresh content to your site will earn you major brownie points with Mother Google, you've heard right. Fresh content plays a huge role in the ranking of your website. But that doesn't mean that you should fill up your site with garbage, just for the sake of adding content. Here are five ways to blog... wrong ONE Write exclusively about your products and services. In "What to Blog. How to Make Your Content Robust" I [...]

By |2013-03-19T21:15:16+00:00March 19th, 2013|Uncategorized|Comments Off on Five Ways to Blog… Wrong

What to Blog. Make Your Content Robust.

As I teach business owners about Search Engine Optimization (SEO), I always encourage them to blog. It’s incredibly important for so many reasons. It’s great for SEO because the search engines love the content. But it also gives you something of value worth sharing on the social media channels. Most importantly, businesses that blog, earn customers from their blogs. So when I’ve finally convinced someone to blog, they always have two questions. First, they want to know how often to [...]

By |2013-03-04T18:12:20+00:00March 4th, 2013|Uncategorized|Comments Off on What to Blog. Make Your Content Robust.

Facebook Usage Stats Infographic

Thanks to the guys over at Optima Worldwide for this great infographic about Facebook usage. Too bad there are no stats available on how many times per day folks check their Facebooks. I know I'm notorious for checking it way more than I probably should, and if you've ever heard me tease her at one of my speaking events, you know that my sweet wife couldn't even tell you how many times she checks hers every day. (...at stop lights, [...]

By |2013-02-21T15:46:19+00:00February 21st, 2013|Uncategorized|Comments Off on Facebook Usage Stats Infographic

Setting Link Building Budgets

I often get asked about link building budgets.  To many this budget is for the time and energy it takes their in-house SEO team to build links. For those who outsource their link building to an SEO agency, this is a financial question. However you look at it, this analogy may help you with your link building "budget." An overweight man goes to the doctor and tells him that he wants to lose a hundred pounds in the next three [...]

By |2013-02-04T13:14:41+00:00February 4th, 2013|Uncategorized|Comments Off on Setting Link Building Budgets

SEO is a Diet. PPC is Plastic Surgery [Infographic]

Back in 2009, I wrote a post about how SEO is like a diet and PPC is like plastic surgery. I can't tell you how many times over the years I have referred to that analogy and how it has become one of my "go to" explanations. Because I'm such a fan of infographics, I decided it was time to bring back that analogy with a little 2013 flair.  So here ya go.   Infographic Transcript: SEO is a Diet. [...]

By |2013-02-09T22:25:41+00:00February 3rd, 2013|Uncategorized|2 Comments

Taking Advantage of Google+

I was recently asked to write an article about Google AdWords, Google Analytics and Google+ for Rental Management Magazine. I was specifically asked to explain the differences in the services and provide a high level overview. I may have gotten a little carried away when I started talking about Google+, as you can see by downloading a PDF version of the article. I want to mention that members of the ARA are some of my favorite people and I am [...]

By |2013-01-18T22:15:52+00:00January 17th, 2013|Uncategorized|Comments Off on Taking Advantage of Google+

Ten Steps for a Complete Infographic Strategy

You’ve seen infographics on the web. They’re in your social feeds, on news sites and they show up in the blogs you read. You’ve heard that infographics are a great strategy for internet marketing so you’ve taken the plunge. You’ve invested your time, energy and resources into building a great infographic. Now what? Here are ten steps to ensure that you implement a complete infographic strategy. ONE: Place the infographic somewhere on your site where it will be easily found. [...]

By |2013-03-19T21:24:58+00:00January 11th, 2013|Uncategorized|Comments Off on Ten Steps for a Complete Infographic Strategy

Hire a Channel Specialist

There was a time when businesses considered "Internet Marketing" one channel of their advertising. It sounded good when it was added to other strategies they used. It was common to hear a sentence like, "Yes, we advertise using direct mail, a little radio, yellow pages and now internet marketing."  The problem with that today is that internet marketing consists of it's own individual channels and specialties. Search engine optimization is different from web design for example while creating a blog [...]

By |2013-01-04T21:28:49+00:00January 4th, 2013|Uncategorized|Comments Off on Hire a Channel Specialist
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