David McBee, Author at David McBee, Internet Marketing Speaker, Trainer and Consultant

I’m brand new to internet marketing. What the heck is SEO, PPC, SEM and SSM?

So you have a business and you know you need to be online. You may even have a website but it’s not appearing on the first page of Google. You know you need help, but you don’t know the difference between PPC, SEO, SEM or SMM. Seriously, what’s with all the acronyms in this industry?! When I’m confused about a subject (financial planning, taxes, anything related to insurance) I have a phrase I use with the professional I’m working with. [...]

By David McBee|2012-09-26T15:54:41+00:00June 27th, 2012|Uncategorized|Comments Off

Social Media vs Search Engine Marketing – Video

I'm often asked by business owners if they should invest in Search Engine Marketing or Social Media. The easy answer is BOTH! But as a search guy, I think search engine marketing is probably more important for getting leads and customers. Social Media has its place and can be used effectively to brand your business and create loyalty. But for most small/medium business owners, the all-important first step to internet marketing is being found when prospects go looking for your [...]

By David McBee|2012-07-06T19:18:37+00:00June 25th, 2012|Uncategorized|Comments Off

Penguin Ice Cream Sundae – An Analogy by David McBee

Your website has suffered from the most recent penguin algorithm update. When it comes to backlinks, this analogy might help you to understand what has happened and how to recover. Think of your website as an ice cream sundae. The content of your site is the vanilla ice cream and all the backlinks are the toppings. Press releases are sprinkles. Guest blog posts are chocolate syrup. Forum links are nuts. Directory submissions are whip cream. Social links are strawberries. The [...]

By David McBee|2012-07-06T19:18:52+00:00June 19th, 2012|Uncategorized|Comments Off

“Google’s Penguin update has destroyed my rankings!”

Google's latest algorithm update, affectionately called "PENGUIN" has caused a few headaches. Aimed at spammers, the update affected businesses who had over optimized their websites. In other words, these business owners used SEO strategies that worked, but they over-used them. Most sites that lost rankings often had some or all of the following: Backlinks on sites that are not relevant to their category Too many backlinks with keyword specific anchor text Rate of backlink acquisition was too fast Poor or [...]

By David McBee|2012-06-05T14:32:25+00:00June 5th, 2012|Uncategorized|6 Comments

Link Building Infographic 2012

By David McBee|2012-07-06T19:19:10+00:00June 4th, 2012|Uncategorized|Comments Off

Guest Blog Posts are Good for Everyone

There’s a lot of talk about the Penguin Algorithm and a lot of speculation about why some sites are ranking better than others. But one thing is clear. Google’s Pandas and Penguins love CONTENT. In fact, Google will tell you that if you create great content, you will simply earn those all valuable backlinks naturally. Maybe. Maybe not. While the role of links is changing, and the way that Google judges and values links changes, we know that they are [...]

By David McBee|2013-04-22T14:08:47+00:00May 22nd, 2012|Uncategorized|4 Comments

Setting Your SEO Budget and Expectations

There’s no way to set budget for SEO and provide accurate expectations. There are too many variables that the SEO specialist cannot control. Let’s look at a couple of cases. I recently worked with a tire dealer in a medium size suburb. We searched ten pages deep for him on five of his best keywords. He was nowhere to be found. I recommended a few onsite changes and asked him to invest less than $1000 for me to build him [...]

By David McBee|2012-05-09T17:35:59+00:00May 9th, 2012|backlinks, local seo, seo|1 Comment

How Do I Build Links for the Penguin Update?

Despite the buzz from webmasters and search engine optimization specialists, Google’s Penguin update did not render link building worthless. If you’re not familiar with Google’s Penguin update, it’s their latest algorithm update and it has turned the search results on their head. Both white and black hat SEOs are complaining about dropping search results and few have a handle on what has happened. I do not claim to have all the answers. I’m more of a “high level look at [...]

By David McBee|2013-03-20T18:46:34+00:00May 5th, 2012|backlinks|4 Comments

Search Retargeting (Infographic)

Infographic Transcript: Search Retargeting Where intent and reach collide... Search is evolving... Everywhere. RTB display is evolving... and quadrupling. Where it Collides Capture prospect keyword searches and target them with display ads across hundreds of thousands of websites. The Limitations of Search You only have 6 seconds to target a prospect 97% miss that target... and the moment is gone The Multiplication of Display RTB display adds thousands of additional opportunities to convert a prospect Search retargeting allows you to [...]

By David McBee|2012-07-11T21:47:20+00:00May 4th, 2012|Uncategorized|Comments Off

Expert Tweet Your Business – by Brandon Williams

Oh Twitter, you clever little site, you. You’re full of comedy and news and even spam bots. However, you can be a business’ best friend if utilized properly. It was little known when Twitter first began how big of a site it could be for multiple facets including the marketing of one’s business. Now, there are businesses at every stop promoting, linking, tweeting and whatever else it is the site will allow for them to do. It also makes for [...]

By David McBee|2013-05-28T21:19:00+00:00May 4th, 2012|Uncategorized|Comments Off

David McBee

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