Infographic Transcript:
Search Retargeting
Where intent and reach collide…
Search is evolving… Everywhere.
RTB display is evolving… and quadrupling.
Where it Collides
Capture prospect keyword searches and target them with display ads across hundreds of thousands of websites.
The Limitations of Search
You only have 6 seconds to target a prospect
97% miss that target… and the moment is gone
The Multiplication of Display
RTB display adds thousands of additional opportunities to convert a prospect
Search retargeting allows you to continue the conversation with that 97%
Leveraging This Collision
Know The Formula
Server-side unstructured data + Element level optimizations + Real time reporting = Earth shaking results
Avoid slow-building cookie campaigns and pre-fixed data segments
Use The Tools
-Bid on a keyword level
-Adjust keyword recency
-Whitelist/blacklist publishers
-Day-part
-Geo target
-Gather search-a-like data
-Ad frequency
-Optimize exchange and network
-Performance
-Analyzed ad creative performances
-Leverage auto optimization
Be The Hero
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