A few weeks ago, I wrote an article called How to Get More Online Reviews where I featured a new service called PopClickle. I wanted to be one of the first people to talk about this service, but even my excitement might have been a little premature because several people told me that when they visited the site, they were a little unclear as to how it worked and what was the benefit to their business.
I’m happy to announce that PopClickle now has a new intro video that explains the service in a much simplified way. If you’re a business owner looking to get more reviews or manage your current reviews, then take a look.
Some interesting statistics about reviews: (From 12 Statistics On Consumer Reviews by Bob Nunn)
- Traffic to the top 10 review sites grew on average 158% last year (Compete.com)
- 97% who made a purchase based on an online review found the review to be accurate (Comscore/The Kelsey Group, Oct. 2007)
- 92% have more confidence in info found online than they do in anything from a sales clerk or other source (Wall Street Journal, Jan 2009)
- 90% of online consumers trust recommendations from people they know; 70% trust unknown users, 27% trust experts, 14% trust advertising, 8% trust celebrities (Econsultancy, July 2009, Erik Qualman, Socialnomics)
- 75% of people don’t believe that companies tell the truth in advertisements (Yankelovich)
- 70% consult reviews or ratings before purchasing (BusinessWeek, Oct. 2008)
- 7 in 10 who read reviews share them with friends, family & colleagues thus amplifying their impact (Deloitte & Touche, Sept. 2007)
- 51% of consumers use the Internet even before making a purchase in shops (Verdict Research, May 2009)
- 45% say they are influenced a fair amount or a great deal by reviews on social sites from people they follow (46% say reviews in newspaper or magazine influence them.) (Harris Poll, April 2010)
- 34% have turned to social media to air their feelings about a company. 26% to express dissatisfaction, 23% to share companies or products they like. (Harris Poll, April 2010)
- Why do they share? 46% feel they can be brutally honest on the Internet. 38% aim to influence others when they express their preferences online (Harris Poll, April 2010)
- Reviews on a site can boost conversion +20% (Bazaarvoice.com/resources/stats ‘Conversion Results’)
Thanks for reading.
David McBee
Why it’s so important to manage your online reviews: http://www.washingtonpost.com/local/crime/2012/12/04/1cdfa582-3978-11e2-a263-f0ebffed2f15_story.html
What to do about a bad Yelp review… http://www.youtube.com/watch?feature=player_embedded&v=zUd5kyoslHg