Oh Twitter, you clever little site, you.
You’re full of comedy and news and even spam bots. However, you can be a business’ best friend if utilized properly.
It was little known when Twitter first began how big of a site it could be for multiple facets including the marketing of one’s business. Now, there are businesses at every stop promoting, linking, tweeting and whatever else it is the site will allow for them to do. It also makes for a giant platform of potential customers that you can target and zone in on to help increase your business and brand notoriety.
Let’s Translate the Twitter-verse and see what makes it such a wonderful marketing tool, shall we?
Hashtags! – Yes, this simple symbol on the keyboard (#) that is used on Twitter to get more viewers
or followers or retweets to a targeted audience. It sets a trend and emphasizes exactly what the main
purpose of the tweet is. For example, if you’re on Twitter, you may see something like this:
“Increase business sales with #marketing tips for all #SmallBusinessOwners LINK HERE!”
In that tweet, you can see the person composing it wants to be seen by people searching specifically for
marketing ideas or small business owners looking for tips. It is a simple, but effective, way to land some
views.
RT (retweet) me! – The Twitter-verse is made for people to become online buddies, right? What’s wrong with asking your good buddy (who you never met before) to retweet a link to your site or to a specific product you may have on sale? This way, it gets to viewers that are following you as well as their followers, and their followers’ followers, and etc. (you get the idea).
Contests and Giveaways and Exclusives, Oh My! – Some of the most productive ways to market your
company is to use Twitter for contests, giveaways or exclusive deals that only Twitter users can get a
hold of. It makes for a good interaction process and allows the users to see exactly what your company
is capable of.
Some of the best marketing ploys seen on Twitter have been Scavenger Hunts. Businesses leaving a
product of theirs somewhere in a nearby area and tweeting a picture of it. Giving clues and letting the
followers go on a chase to see who can get to it first.
It’s a fun way to interact and draw much more interest to your products. Users will be asking for more
and that’s when you got them.
So take to Twitter, business owners, and tweet your way to profit!
Brandon Williams
Brandon Williams writes for AdMedia.com covering Internet Marketing, Remarketing, PPC and much more.
Opinions expressed in the article are those of the guest author and not necessarily David McBee.
By the way, I just had to add one personal note about Twitter’s hashtag (#) feature. I love following the #AmericanIdol hashtag on my twitter app on my iPad while watching the show as it airs. It’s a unique way to experience a live event with fellow fans. It’s fun during most sporting events too, especially KU Basketball.Try it yourself and let me know what you think.
Thanks for reading,
