You have an infographic. It's cool. It's colorful. It's informative. Now what? It's not going to do you any good just sitting there on your website. The obvious first step is to post it to your facebook wall, put it on Google+ and tweet it like crazy, right? But that's still only going to have limited reach. Even if it gets retweeted 1000 times, that may not create the backlinks you're hoping for - and we all know that backlinks [...]
Before this post will make sense, it’s important to understand how backlinks impact SEO. Once you get how important links are to your site’s SEO strategy, using infographics as link bait can be very powerful, and I’m going to SHOW you a great example. WordStream is a company that sells Internet Marketing Software, specifically software to help with PPC campaigns. I don’t know them or endorse their product, but I’m impressed with their linkbait skills, so we’re gonna talk about [...]
Infographic courtesy of WordStream. Click to enlarge.
When I first started working with Forum Links, I did some research and found that it was hard to learn much about them. Wikipedia doesn’t even have a page for Forum Links. All they have is a page about Forum spam. That made me wonder if links posted in forums were even any good. If other SEOs are talking about forum links, it’s hard to find their stuff because there are so many sites selling garbage forum links. Well, I’ve [...]
Just for fun... struggling to keep up with all the choices in Social Media? This Infographic by BREAKINGCOPY should help point you in the right direction.
Ever talked to someone about SEO and they started throwing around terms that made no sense to you? I know I'm guilty of it. I'll say something like, "That backlink will give you some really good Google Juice," before I realize that the person I'm talking to hasn't the slightest idea of what I mean by that. So in today's post, I'm going to provide brief explanations of some of these terms. If you want a meatier, more in depth [...]
I talk to people every single day about anchor text and I am constantly surprised by how much peoples’ opinions differ on the subject. Most are basing their opinions on what they've read on blogs from 2009 and 2010. Others have had personal experience with running campaigns and know what works and what doesn't. In my role, I read as much as I can to stay up to date on the subject. But more importantly, I see the real live [...]
I really liked this article and felt it fit the theme of my blog, so please enjoy.The Hungry Little Spider An SEO Bedtime Story By Scottie Claiborne© 2004 Once upon a time, in a land called WWWebdom, there lived a little spider. It was a hungry little spider and it liked to munch up web pages and then keep track of which ones it liked best, so it could tell other people just how good they were. The little spider [...]
Before I tackle this subject, I’d like to remind my readers that I am not the expert. For more accurate information on Geo-Targeting your AdWords campaign, look elsewhere. But if you’re interested in the “Let’s Translate – Making Sense Out of Internet Gobbledygook” version, read on. Great, you’re still reading. 🙂 This all came about when I was researching the campaign of a local business here in KC. I found that if I searched for their business using a geo-modifier [...]
I had to post this email I just got from Chick-fil-A. I'm very impressed with the way they have married their email marketing efforts with their facebook strategy. Good stuff.