When Advertising, Invest Enough to Get Noticeable Results
I’ve been working with business owners for awhile now. We started working together back in the days when I would show up to sell or renew their yellow pages ads. One of the hardest things for me at that time was trying to get some business owners to invest in a bigger ad. Of course, they always assumed I was just trying to make a bigger sale, but the truth was, I knew the bigger ad would get better results. [...]