The following article was written by a guest author of “Let’s Translate”.
Since the Google algorithm changes back in April, sites have had to up their game when it comes to link building and seo. It’s no longer good enough to pay for links or cut corners with “black hat” seo tricks, as your site will be penalized by Google. The best way to link build naturally is through content syndication.
Guest blogging is one of the best ways of doing this. You may have heard the expression lately that “content is king” and that’s because the net has closed on how much you can do to effectively link build. Google now favors fresh content above everything else and the easiest way to update content consistently is through a blog on your site or offering articles to bloggers with a link back to your site.
Some people make the mistake of creating low quality articles in order to grab a link. However guest blogging not only creates natural links back to your site but it also works on an online pr level. By offering great articles on a niche topic, your site or business can then become synonymous with great content and you can be seen as an authority in your area. This will help to create organic traffic to your site, as people are interested in your service. If the article is fun, informative and authoritative, it’s more likely to be linked to and syndicated out to different social media sites.
Link building, in effect, should now be called relationship building. If you’re going to be a guest blogger, it’s a good idea to be a regular contributor to a site. By showing you are genuinely interested in a community or area, this will enable you to create relationships and be seen as a go to source in that area. This will help people see your site as a valid source if you’re offering advice or helpful information and this will in turn enable people to invest trust into your products and services. However define what your niche is, and approach bloggers who are related to your company. Some of the best sites to find bloggers looking for posts are – myblogguest.com. blogger link up and Guestr.
Create content with images or a video, as more eye-catching content will appear more compelling. Also a web page which has images and a video can engage someone instantly rather than plain web text. This will make your content stand out and be more likely to be linked to, which will help boost your rankings.
When using keywords in your article to link back to your site, make sure you vary the anchor text. There’s no doubt that including the keyword in the anchor text will help boost your site’s pages through Google. However if your articles all include the same anchor text, this is a huge red flag back to Google. The anchor text needs to be varied to look natural; otherwise you run the risk of being penalised
. For example if the keyword is “Cheap Fitted Kitchens” vary it up and use partial match such as “Cheap Kitchens” or “affordable fitted kitchens”. You can also use semantic keywords. You can also brand the anchor text, so for example the company name then “fitted kitchens” Or you can use a natural match such as “click here” then display the whole link.
The best way to link build is to make your activity look natural. By working hard for the link through seo article creation or creating a blog on your site, you can gain a link without any implications from Google. Ultimately this is a more sustainable approach and will help move your site up through Google without any drastic negative changes.
Author Bio: Miromedia are a creative web agency who provide a range of services including PPC and seo copywriting in Birmingham
