My career has taken me away from link building of late. To be honest, I was happy to get away from it. Pandas and Penguins and Hummingbirds were stressing me out on a daily basis. Heck, I had hair before link building! Even today, when people ask about buying or building links, I try my best to persuade them to simply do good marketing, asking them, “If Google didn’t exist, would you want that link? Would you pursue that tactic?” If the answer is no, then don’t do it. If the answer is yes, go for it.
For example, you’re considering building an infographic. If you’re doing it for the links, don’t bother. If you’re doing it to create great content that your customers (and potential customers) will either learn from or simply enjoy, then knock yourself out. Create content and market for the right reasons and the links will follow.
So when I ran across this survey related to link building in 2014, I had to stop and take a look. I liked it enough to get up early on a Saturday and post it here for you guys. Take a look. It’s full of great info.
Two things I’d like to point out.
#1 Infographics are considered the second most effective strategy for acquiring links. Pow! I told you! 🙂
#2 Click through to the ORIGINAL ARTICLE and read the comments. That’s where the real conversation happens, and if you’re interested in link building at all, you have to read what the experts have to say.
