Uncategorized Archives - Page 6 of 10 - David McBee, Internet Marketing Speaker, Trainer and Consultant

Social Media vs Search Engine Marketing – Video

I'm often asked by business owners if they should invest in Search Engine Marketing or Social Media. The easy answer is BOTH! But as a search guy, I think search engine marketing is probably more important for getting leads and customers. Social Media has its place and can be used effectively to brand your business and create loyalty. But for most small/medium business owners, the all-important first step to internet marketing is being found when prospects go looking for your [...]

By David McBee|2012-07-06T19:18:37+00:00June 25th, 2012|Uncategorized|Comments Off

Penguin Ice Cream Sundae – An Analogy by David McBee

Your website has suffered from the most recent penguin algorithm update. When it comes to backlinks, this analogy might help you to understand what has happened and how to recover. Think of your website as an ice cream sundae. The content of your site is the vanilla ice cream and all the backlinks are the toppings. Press releases are sprinkles. Guest blog posts are chocolate syrup. Forum links are nuts. Directory submissions are whip cream. Social links are strawberries. The [...]

By David McBee|2012-07-06T19:18:52+00:00June 19th, 2012|Uncategorized|Comments Off

“Google’s Penguin update has destroyed my rankings!”

Google's latest algorithm update, affectionately called "PENGUIN" has caused a few headaches. Aimed at spammers, the update affected businesses who had over optimized their websites. In other words, these business owners used SEO strategies that worked, but they over-used them. Most sites that lost rankings often had some or all of the following: Backlinks on sites that are not relevant to their category Too many backlinks with keyword specific anchor text Rate of backlink acquisition was too fast Poor or [...]

By David McBee|2012-06-05T14:32:25+00:00June 5th, 2012|Uncategorized|6 Comments

Link Building Infographic 2012

By David McBee|2012-07-06T19:19:10+00:00June 4th, 2012|Uncategorized|Comments Off

Guest Blog Posts are Good for Everyone

There’s a lot of talk about the Penguin Algorithm and a lot of speculation about why some sites are ranking better than others. But one thing is clear. Google’s Pandas and Penguins love CONTENT. In fact, Google will tell you that if you create great content, you will simply earn those all valuable backlinks naturally. Maybe. Maybe not. While the role of links is changing, and the way that Google judges and values links changes, we know that they are [...]

By David McBee|2013-04-22T14:08:47+00:00May 22nd, 2012|Uncategorized|4 Comments

Search Retargeting (Infographic)

Infographic Transcript: Search Retargeting Where intent and reach collide... Search is evolving... Everywhere. RTB display is evolving... and quadrupling. Where it Collides Capture prospect keyword searches and target them with display ads across hundreds of thousands of websites. The Limitations of Search You only have 6 seconds to target a prospect 97% miss that target... and the moment is gone The Multiplication of Display RTB display adds thousands of additional opportunities to convert a prospect Search retargeting allows you to [...]

By David McBee|2012-07-11T21:47:20+00:00May 4th, 2012|Uncategorized|Comments Off

Expert Tweet Your Business – by Brandon Williams

Oh Twitter, you clever little site, you. You’re full of comedy and news and even spam bots. However, you can be a business’ best friend if utilized properly. It was little known when Twitter first began how big of a site it could be for multiple facets including the marketing of one’s business. Now, there are businesses at every stop promoting, linking, tweeting and whatever else it is the site will allow for them to do. It also makes for [...]

By David McBee|2013-05-28T21:19:00+00:00May 4th, 2012|Uncategorized|Comments Off

A Toilet is a Toilet Right? Hardly. Differentiation matters.

The Toilet. Something all of us use by necessity on multiple occasions every day. One of those things that we think nothing about but is very critical to our existence and comfort. A modern convenience that exists everywhere in the world where there’s running water. Yet at the same time you and I both know, some toilets are nicer than others... Kohler has a $6500 remote controlled toilet that people who have the resources gladly pay for. In Japan, there [...]

By David McBee|2013-05-28T21:11:40+00:00April 30th, 2012|Uncategorized|1 Comment

Might As Well Embrace Google+. They’re Going to Win.

The Google Plus team graced us with their presence at the Kansas City Search Engine Marketing meeting this evening. A team of twenty-something Googlers in their Google t-shirts and jeans, sporting scruffy beards and tattoos, they exemplified the cool vibe that we've come to associate with Google. They were there to tell us about Google+. So they walked maybe the most G+ knowledgeable group of individuals in the KC area through how to set up a profile page to how [...]

By David McBee|2012-07-06T19:20:10+00:00April 25th, 2012|Uncategorized|2 Comments

Online Reputation Management

Online Reputation Management by David McBee — Presentation Transcript UNDERSTANDING ONLINE REPUTATION MANAGEMENT • Do your potential clients see negative reviews, bogus claims, and “Rip-Off Report-type” links when they look for you by name on search engines?• Negative reviews can cost you thousands of dollars in business and permanently damage your reputation.• Getting these negative links removed from the search engines can be next to impossible. The best strategy is to move them to page two by using SEO [...]

By David McBee|2015-07-21T14:08:51+00:00April 10th, 2012|Uncategorized|2 Comments