Okay fair warning, this is a tiny little example of social media engagement resulting in an actual sale. And I mean tiny. It was done on a whim, has very light engagement, and only $3 profit was made in this example. BUT - I think it's worth talking about because the strategy would be the same for a much bigger client. Let me set the stage. I like dutch oven cooking. It's one of my favorite hobbies. To that end, [...]
Social Media. You simply cannot ignore it. Although it is difficult to measure ROI and it is constantly changing, it is a form of emerging media that business owners must embrace. It may be difficult to find the time, to determine the best channels and best strategies, but if you want to play online, you have to play in social. Interestingly enough, the following infographic states that 94% of marketers have used social media and it lists "increased sales" as [...]
If you've ever read my blog, you know that I like to share tips on how you can improve your online marketing strategies and be more successful online. The following story outlines the social media journey that I took over the past year. I share it with you now in the hopes that you will be able to take some of the lessons I learned and implement them in your own business. I attended BOLO2011 on a bit of a [...]
From my LinkedIn Group: Social Media Marketing. Too good not to share. -David LinkedIn Groups Group: Social Media Marketing Subject: Nine dynamite Social Media eBooks… and they are all free! 1. THE FUTURE OF SOCIAL LEAD MANAGEMENT How will you take social media to the next level? This ebook will help you take your business’s presence on social media above and beyond what you are doing now. This is for businesses that already have a social media presence and want to [...]
To say that Search Engine Optimization has changed recently is a total understatement. The old methods that used to get websites to rank aren't working like they used to. You have to build a great site and you also have to build QUALITY links to that site - which is a much more manual, laborious task than it once was. There are no shortcuts and if you want to rank, you have to have two things in great supply: commitment and patience. Commitment can be [...]
SEO, Search Engine Optimization, is a strategy in reverse engineering. Professional SEOs look at the sites that rank high on search engines and do their best to determine why those sites rank higher than others. They can also consider the actions they take on any campaigns that they personally influence and of course they read what other SEOs are saying. As you can imagine, this process can be pretty extensive. If determining Google's "secret sauce" was easy, everyone would be [...]
As I was speaking with a client recently about how much Google's algorithms have changed recently, I came to the conclusion that there's a common denominator when it comes to good backlinks. Humans. Yep, simple as that. If humans are involved at both ends (the link builder and the link publisher) they are often going to turn out to be good, smart links. Let me share an example to explain. Okay, it's no secret that I'm a big fan of [...]
I had to share this great presentation on Google+ by Debra Askanase and Shelly Kramer of V3im. It's targeted to non-profits, but businesses could learn a lot from this too. Although adoption of Google+ has not been what Google had hoped for, it really is a great tool that does a lot. And from my perspective (as an SEO professional) it can't be ignored if you want to rank high on Google. [slideshare id=14337542&doc=gfornonprofitssocialfishthinktank1-120918174810-phpapp01]
You are invited to attend: The Power of Infographics Discover why your business should consider an infographic strategy and how easy it is to get started. The best internet strategies hit on several levels. First, they impress visitors and get them to spend time on the site and come back again. Second, they consider what the search engines find valuable, things that will help the site rank better. And lastly, they find a way to get more shares, likes, +1s, [...]
Hottest summer ever, right? So hot the AC practically never stopped running. So when my neighbor told me how they had gotten their windows tinted and how their AC wasn't working so hard, I couldn't pass up the idea. I called and got my windows tinted too. When the owner found out what I do for a living, he mentioned that he had a negative review online and asked for my advice. Here's what I told him. ONE - Don't [...]