e commerce

Laura Chambers’s business was the least likely company in America to adopt e-commerce solutions for her rental company.  For the past 17 years, JEAL LLC has operated the way it did when it was founded: hand-written quotes, snail-mailed invoices, and frustrating phone-tag to collect on receivables.  These “personal touches” added nearly 5 hours to Laura's work week The adoption of newly-available e-commerce solutions isn’t always done for the business owner’s benefit; instead, its the business's customers who value the new [...]

For the past few years, I have had the privilege of speaking to members of The American Rental Association at their annual Rental Show. I enjoy teaching them strategies for better search engine marketing and social media. But I occasionally get asked about online e-shopping carts and because an integrated online shopping cart can be expensive, I really haven't had a great solution for those questions. That recently changed. Full disclosure, the rest of this article is more advertorial than [...]