I was recently speaking with a website publisher about a site he hadn't really touched in several months. We were discussing the logic of whether or not he should put more time and energy into the site. When I asked him what kind of traffic he was getting to the site, he told me that he was only seeing about 10 to 25 visits per month. Does that sound like it's worth the effort? No. I didn't think so either. [...]
The following article was written by a guest author of "Let's Translate". Since the Google algorithm changes back in April, sites have had to up their game when it comes to link building and seo. It’s no longer good enough to pay for links or cut corners with “black hat” seo tricks, as your site will be penalized by Google. The best way to link build naturally is through content syndication. Guest blogging is one of the best ways [...]
I recently listened to a great podcast entitled "Current SEO Misinformation Seen Online; Google Webmaster Tools Warnings." This podcast is hosted by Ross Dunn, CEO of Stepforth Marketing and John Carcutt, Directory of SEO and Social Media for Advanced Digital. I felt that this episode was particularly important because Ross and John discuss the cost of link building and how cheap, automated links from India and other places with cheap labor are no longer effective. Here’s an excerpt: (11:57 minutes into the [...]
One of my favorite things about social media is how it is used to promote great causes. This November, I'm using my blog and participating in MOVEMBER, a movement to help promote awareness and raise money for men's health issues. You can donate to the cause here. http://youtu.be/Rnb6NmypnIE http://youtu.be/WJAUA0v2j8s I'm really a big fan of this cause. I can't tell you how many times I've heard people say that Social Media is a waste of time. I've even [...]
A few weeks ago, I wrote an article called How to Get More Online Reviews where I featured a new service called PopClickle. I wanted to be one of the first people to talk about this service, but even my excitement might have been a little premature because several people told me that when they visited the site, they were a little unclear as to how it worked and what was the benefit to their business. I'm happy to announce [...]
I was recently asked about mobile websites and what options a small business owner has. Here's a high level look at three choices I've researched. Responsive Design A responsive designed website has code built into it so that it recognizes the device being used to view it. It knows if a person is viewing the site from an iPhone, a tablet, a desktop or whatever. It adjusts the site to work proportionally with said device. This code must be added [...]
Having attended several digital media seminars this month, I’m reminded that the world of internet marketing is way bigger than just backlinks. Yes, that’s the world I live in most of the time and the world where I feel very knowledgeable. But there are several trends that simply should not be ignored at this time. I have a lot to say on each of these, but here is the “3000 ft above view” of three digital strategies that should not [...]
http://youtu.be/NKXp0bzVOjc Transcript of video: Why You Need an Infographic Presentation/Training by David McBee Hi my name is David McBee, with davidmcbee.com and I'm here to talk to you about infographics, yes infographics, those silly little things you see in your twitter feed and all over the place on blogs. I'm going to tell you why they are a great strategy for just about any business, and why I'm just so passionate about infographics. So here we go for why [...]
A client recently asked me about the importance of a mobile website. Honestly, I don't think there are many digital strategies right now that are more important than mobile. When I went to research mobile stats for my blog I found two great infographics. The first one outlines mobile content consumption trends and the second pits mobile websites (.m sites) against responsive design. If you're ready to get your own mobile website, contact me. I'll give you some ideas on [...]
[This article was originally published in the Thinking Bigger Guide 2012-13] The Keyword Connection Keywords are normally thought to be a cornerstone of search engine marketing. But are there also reasons to use keywords in social media? Yep, and here are three. Social Media Impacts Search Engine Results While search engines primarily look at onsite SEO and link-building as key indicators, they also consider your social media presence and interaction with friends, fans and other followers. When they see that your [...]
