David McBee, Author at David McBee, Internet Marketing Speaker, Trainer and Consultant

A Toilet is a Toilet Right? Hardly. Differentiation matters.

The Toilet. Something all of us use by necessity on multiple occasions every day. One of those things that we think nothing about but is very critical to our existence and comfort. A modern convenience that exists everywhere in the world where there’s running water. Yet at the same time you and I both know, some toilets are nicer than others... Kohler has a $6500 remote controlled toilet that people who have the resources gladly pay for. In Japan, there [...]

By David McBee|2013-05-28T21:11:40+00:00April 30th, 2012|Uncategorized|1 Comment

Might As Well Embrace Google+. They’re Going to Win.

The Google Plus team graced us with their presence at the Kansas City Search Engine Marketing meeting this evening. A team of twenty-something Googlers in their Google t-shirts and jeans, sporting scruffy beards and tattoos, they exemplified the cool vibe that we've come to associate with Google. They were there to tell us about Google+. So they walked maybe the most G+ knowledgeable group of individuals in the KC area through how to set up a profile page to how [...]

By David McBee|2012-07-06T19:20:10+00:00April 25th, 2012|Uncategorized|2 Comments

Online Reputation Management

Online Reputation Management by David McBee — Presentation Transcript UNDERSTANDING ONLINE REPUTATION MANAGEMENT • Do your potential clients see negative reviews, bogus claims, and “Rip-Off Report-type” links when they look for you by name on search engines?• Negative reviews can cost you thousands of dollars in business and permanently damage your reputation.• Getting these negative links removed from the search engines can be next to impossible. The best strategy is to move them to page two by using SEO [...]

By David McBee|2015-07-21T14:08:51+00:00April 10th, 2012|Uncategorized|2 Comments

The Game is Changing Again

A lot has been going on in the world of SEO lately. Blog networks are getting deindexed for selling links*. Sites using those links are losing rankings. Google is sending letters to seemingly random users, stating that their backlinks look unnatural. (Even sites with less than ten links have received this letter.) And all of this is creating a serious atmosphere of fear, uncertainty and doubt. I’ve got my own opinions about all this, which I’m happy to share one [...]

By David McBee|2012-07-06T19:20:43+00:00April 6th, 2012|Uncategorized|1 Comment

The TRIFECTAS of Internet Marketing (Infographic)

Speaking to a client recently about internet marketing, I was trying to break down the strategies of SEO, Link Building, Pay Per Click and Social Media into their most basic elements - when I discovered that there were really THREE elements of each that were (IMO) the most important. I liked the symmetry of that and wanted to expand on it, so I created the following infographic. (No, I'm not the ARTIST, just the idea man.) One could argue that [...]

By David McBee|2012-07-25T18:28:32+00:00April 2nd, 2012|Uncategorized|1 Comment

The Latest Link Building Strategies

This is an update to the article Link Building Best Practices, that I wrote in January 2011. Let's start with a brief analogy. RADAR guns were invented in the 1950's. They were used effectively by police to monitor speeding motorists. In the early 1970's, Dale Smith invented the RADAR detector to alert drivers when their vehicle was being targeted by RADAR. After that, came advances in police RADAR and then RADAR scramblers were invented. Next came Laser speed detectors and [...]

By David McBee|2012-07-06T19:21:11+00:00March 29th, 2012|Uncategorized|Comments Off

Online Video – An Interview with WebRocket Video

Hello from “Let’s Translate.” Today’s blog post is actually an interview with an online video production company. A close friend of mine started the company in Chicago about three years ago and I’ve been watching his success ever since. I’m incredibly proud of the company he and his partner have built and so I thought I would share their story today. Why video? Well here are just a few reasons I believe that video should be on every business owner’s [...]

By David McBee|2012-03-24T14:48:28+00:00March 24th, 2012|Video|Comments Off

Why Google+ is Taking on Facebook

Some people don't understand why Google had to get into the social media sphere. They figure social media and search are two very different areas of the web. They think there's little overlap and that Google just started Google+ to get into Facebook's space and generate more advertising revenue for themselves at some point. I disagree. I think that Google saw the writing on the walls. They saw a world where interacting with friends via social media actually meant LESS [...]

By David McBee|2012-03-09T17:13:11+00:00March 9th, 2012|Uncategorized|Comments Off

Webmaster Outreach – How to Get Publishers to Place Your Link On Their Site

You know you need links. Links are the key to ranking. You can comment on blogs, write articles, build Web 2.0 properties all day, but what you really need are other sites to link to you - specifically authoritative sites that are relevant to you. How do you do that?! It's called Webmaster Outreach - the process of contacting authoritative, relevant sites and convincing them to place a link to your site on theirs. And it's probably the most difficult, [...]

By David McBee|2012-07-06T19:21:29+00:00March 7th, 2012|Uncategorized|Comments Off

Webmaster Outreach – Should I Place Links On My Site?

Before we start today's post, let me define the SEO term: Webmaster Outreach. When a webmaster, or an owner of a business contacts another person, usually via email, but sometimes by phone or in person, for the sole purpose of asking for a link on that person's website, we call that webmaster outreach. They may be asking for the link for their own site, their client's site, or for some unknown client as of yet. Often, a monetary offer accompanies [...]

By David McBee|2012-07-06T19:21:43+00:00March 6th, 2012|Uncategorized|1 Comment

David McBee

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