call tracking

In all my years of consulting and providing internet marketing strategies to my own clients, my absolute favorite measuring tool has always been call tracking. I love call tracking because there is simply no denying the data - especially if you get the kind of call tracking that records the phone call. You listen to the call and have that "ah ha" moment. You find yourself saying, "Oh. Mr. Turner found us online. He didn't mention that when he called." [...]