Just Blog. Do it Yourself. Hire a Writer. Outsource. But Do It!
I was recently speaking with a website publisher about a site he hadn't really touched in several months. We were discussing the logic of whether or not he should put more time and energy into the site. When I asked him what kind of traffic he was getting to the site, he told me that he was only seeing about 10 to 25 visits per month. Does that sound like it's worth the effort? No. I didn't think so either. [...]