Why You Can’t Judge A Display Campaign On Clicks

Remember the old saying, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”? You’ve heard this of course. It’s a pretty common complaint among advertisers who are using television, radio, billboards, even newspaper. That’s because these are medias that don’t lend themselves to very accurate tracking methods. Image source: tracead.net Does it mean they don’t work? I think you would have a hard time finding evidence, or even consensus of that. The [...]

By |2014-01-22T03:24:20+00:00January 22nd, 2014|display advertising|1 Comment

From Search to Display. It’s a Whole New World.

If you've ever read my stuff you know that I normally write about SEO, link building, pay per click and social media. I'm a huge fan of blogging and infographics too. Honestly, I thought I was pretty well rounded when it came to the world of "internet marketing." Boy have I ever had a wake up call over the past few months. That's because I've entered the world of Display Advertising. "What? Display you say?!" Yep. Display. But if you're [...]

By |2014-04-09T22:12:48+00:00January 17th, 2014|display advertising, retargeting|2 Comments

How Google Set Standards That Other Online Advertising Channels Can’t Live Up To

Google screwed up advertising. Well, that’s not completely fair. It may be more accurate to say that Google screwed up online advertising expectations. Let me explain. In the days before the internet, advertisers would invest in television, radio, newspaper, billboards, magazines and yellow pages. These same advertisers would tell you that half of their advertising was wasted, but that they couldn’t tell which half. It was impossible to truly measure the ROI of most of these advertising channels. With the [...]

By |2017-04-19T13:54:03+00:00September 24th, 2013|display advertising|0 Comments

Relevancy Tells Your Brain to Pay Attention

At about 4:15 AM, I was reminded of one of my favorite things about the human brain. Allow me to share. I drive a Jeep. As any Jeep owner will tell you, putting the top up and down is kind of a pain. So when we park our Jeeps each night, we are faced with a decision. Put the top up in case it rains, or risk it so we don't have to go through the trouble of messing with [...]

By |2013-08-14T23:11:04+00:00August 14th, 2013|display advertising|4 Comments
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