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How Google Set Standards That Other Online Advertising Channels Can’t Live Up To

Google screwed up advertising. Well, that’s not completely fair. It may be more accurate to say that Google screwed up online advertising expectations. Let me explain. In the days before the internet, advertisers would invest in television, radio, newspaper, billboards, magazines and yellow pages. These same advertisers would tell you that half of their advertising was wasted, but that they couldn’t tell which half. It was impossible to truly measure the ROI of most of these advertising channels. With the [...]

By |2017-04-19T13:54:03+00:00September 24th, 2013|display advertising|0 Comments

Relevancy Tells Your Brain to Pay Attention

At about 4:15 AM, I was reminded of one of my favorite things about the human brain. Allow me to share. I drive a Jeep. As any Jeep owner will tell you, putting the top up and down is kind of a pain. So when we park our Jeeps each night, we are faced with a decision. Put the top up in case it rains, or risk it so we don't have to go through the trouble of messing with [...]

By |2013-08-14T23:11:04+00:00August 14th, 2013|display advertising|4 Comments