Over ONE HUNDRED Awesome Mobile Stats

"This is the year of mobile." I've been hearing that quote since 2012. I may have even uttered it a few times myself. But it really came to pass this last year. In 2016 mobile devices overtook desktop in internet usage worldwide. That means that your website needs to be mobile responsive, you need a mobile SEO plan, a mobile PPC campaign, and you need mobile ads added to your targeted display campaigns. You might even think about Geo-fencing! Take [...]

By |2017-04-20T15:23:25+00:00April 20th, 2017|mobile|Comments Off on Over ONE HUNDRED Awesome Mobile Stats

Why I’m Obsessed With Being a Google Local Guide

I’ve been a little bit of a Google fanatic for awhile now. You see, I had the privilege of being AdWords trained by Brad Geddes a decade ago, and that changed the whole direction of my career and life. I went from being a yellow pages rep to an internet marketing consultant – thank you, Google! At some point in my self-study of Google, I learned their mission statement: "to organize the world's information and make it universally accessible and [...]

By |2017-04-01T01:17:33+00:00April 1st, 2017|local search, local seo|1 Comment

The Importance of an Ad-Relevant Landing Page

There are a million opportunities to place ads on the web these days. You've got your classic PPC AdWords ads, Facebook Ads, Display Ads, and Native is predicted to make a big impact in 2017. If you're going to invest in paid advertising on the web, please don't make the mistake of creating a poor and confusing user experience for the small percentage of people who actually click on your ads. This happened to me twice recently and I was [...]

By |2016-12-08T21:33:00+00:00December 8th, 2016|Uncategorized|Comments Off on The Importance of an Ad-Relevant Landing Page

From “Brick and Mortar” to “Click and Mortar”: New e-Commerce Solutions Appeal to Small Businesses

Laura Chambers’s business was the least likely company in America to adopt e-commerce solutions for her rental company.  For the past 17 years, JEAL LLC has operated the way it did when it was founded: hand-written quotes, snail-mailed invoices, and frustrating phone-tag to collect on receivables.  These “personal touches” added nearly 5 hours to Laura's work week The adoption of newly-available e-commerce solutions isn’t always done for the business owner’s benefit; instead, its the business's customers who value the new [...]

By |2016-11-10T19:15:38+00:00November 10th, 2016|e commerce|Comments Off on From “Brick and Mortar” to “Click and Mortar”: New e-Commerce Solutions Appeal to Small Businesses

Targeted Display Via Geo-fencing. How It Works And How Advertisers Will Use It.

So you probably understand by now that display ads are targeting you based on the websites you visit, the keywords you search and the content that you read, right? We’ve all shopped for boots or sneakers, only to see them appearing in display ads a few minutes later as we surf the web. You may have even felt that this kind of targeting was a little creepy the first time you experienced it. But if you’re like 85% of consumers [...]

By |2015-04-27T16:00:02+00:00April 24th, 2015|display advertising, mobile|1 Comment

How to Share Third Party Content on Social Media Without Breaking Copyright Laws

It seems innocent enough. Taking that meme or picture you found on the web and sharing it on your Business' Facebook page, right? I mean, who can be expected to generate fresh original content every day, multiple times a day? Grabbing a cute pic from Pinterest and posting it to your business's Facebook page is something "everybody does". But this process can get you into trouble. Stock photography brokers are crawling the web, and finding their photographer's images being used [...]

By |2016-07-13T16:41:59+00:00April 17th, 2015|social media|1 Comment

Measuring Display Campaign Success

Nothing makes me happier than when someone smarter than me backs up a lessons I've been preaching with intelligent facts and an amazing infographic. So, I simply had to share this infographic by The Boston Consulting Group. But first, here's a peek at my video where I teach advertisers that the best way to measure a display campaign, isn't using CTR (click-through-rate), but rather, by focusing on metrics like quantity of web traffic, increased brand name searches and higher quality [...]

By |2015-04-06T15:31:07+00:00April 6th, 2015|display advertising|Comments Off on Measuring Display Campaign Success

Forget about Search Engine Optimization

I remember the very first time I discovered how to make a website rank on page one of the search engines. It was 2005ish and I was selling online business profile pages for the yellow pages company I worked for. These profile pages were simple, template pages that allowed for the business to post its NAP and a business description, but otherwise they weren’t very robust. Anyway, a friend of mine figured out how to alter the title tag to [...]

By |2015-03-04T16:39:34+00:00March 4th, 2015|local seo, offsite seo, seo|2 Comments

How to Respond to Negative Reviews

This video is pretty long. At an hour and twenty minutes, it is filled with statistics about review sites, how consumers are influenced by reviews and what reviews - both good and bad - can do for your business. I also highlight a strategy that will help you acquire more reviews. Plus, there are some clever examples of reviews in the real world that are pretty educational and often kinda fun. If online reputation management is important to you, I [...]

By |2015-03-03T15:00:38+00:00February 27th, 2015|online reputation management|Comments Off on How to Respond to Negative Reviews

SEM and Targeted Display. Two worlds collide. And the results are awesome.

I recently had the privilege of speaking to the at AZIMA (Arizona Internet Marketing Association) about Search Engine Marketing and Targeted Display. With several years in SEM and a couple of years studying and working closely with Targeted Display, it was felt that I might have a unique perspective on two digital strategies that are normally in competition with one another. Enjoy "SEM and Targeted Display. Two worlds collide. And the results are awesome."   Complete transcript: MODERATOR:  Okay.  Well, tonight we have with [...]

By |2014-12-05T14:52:00+00:00December 3rd, 2014|Pay-per-click, public speaker, targeted display|Comments Off on SEM and Targeted Display. Two worlds collide. And the results are awesome.
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