Search Engine Marketing / Pay-Per-Click Google’s version of pay-per-click is called AdWords. Keeping this as simple as possible, here’s how it works. A dentist wants his listing to show when someone Googles “Tulsa dentists”. He signs up for an AdWords account, and bids on that keyword. Let’s say he’s willing to pay $3 every time …
Tag Archive: sem
Sep 28 2009
Paid Search Is About Process, Not Planning
Paid Search Is About Process, Not Planning Posted using ShareThis