Tag Archive: sem

Jul 29 2010

Unlocking Some of the Mysteries of Online Marketing Part 2 of 3 • Search Engine Marketing (SEM) and Search Engine Optimization (SEO)

Search Engine Marketing / Pay-Per-Click Google’s version of pay-per-click is called AdWords. Keeping this as simple as possible, here’s how it works. A dentist wants his listing to show when someone Googles “Tulsa dentists”. He signs up for an AdWords account, and bids on that keyword. Let’s say he’s willing to pay $3 every time …

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Sep 28 2009

Paid Search Is About Process, Not Planning

Paid Search Is About Process, Not Planning Posted using ShareThis