Tag Archive: PPC

Sep 28 2009

Paid Search Is About Process, Not Planning

Paid Search Is About Process, Not Planning Posted using ShareThis

Sep 25 2009

SEO is a Diet. PPC is Plastic Surgery

seo_or_ppc

Just a thought I had today when I was trying to explain the difference between SEO and PPC to a customer. Consider it. You want to shed 50 pounds. You have two choices. You go on a diet. It’s hard work and there are a lot of different factors that effect your results. . . …

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Sep 02 2009

Why am I passionate about sponsored links?

Why am I passionate about sponsored links?

I hear it all the time. “But David, I don’t click on the sponsored links.” To this person I might say, “Someone is. That’s how Google makes money, and Google isn’t short on cash right now. Clearly, people are clicking on the sponsored links, or Google would be broke.” Well, that’s the easy, if not …

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