Paid Search Is About Process, Not Planning Posted using ShareThis
Tag Archive: PPC
Sep 25 2009
SEO is a Diet. PPC is Plastic Surgery
Just a thought I had today when I was trying to explain the difference between SEO and PPC to a customer. Consider it. You want to shed 50 pounds. You have two choices. You go on a diet. It’s hard work and there are a lot of different factors that effect your results. . . …
Sep 02 2009
Why am I passionate about sponsored links?
I hear it all the time. “But David, I don’t click on the sponsored links.” To this person I might say, “Someone is. That’s how Google makes money, and Google isn’t short on cash right now. Clearly, people are clicking on the sponsored links, or Google would be broke.” Well, that’s the easy, if not …

