Jan 20 2012
“What should my internet marketing budget be?” This is a question I hear a lot. But it’s the wrong question to ask. “Should I invest in Sponsored Links (Pay-Per-Click Advertising), SEO (Search Engine Optimization), or Social Media?” Also not the right question. The right question to ask might be, “How should I invest in internet …
Jul 29 2010
Search Engine Marketing / Pay-Per-Click Google’s version of pay-per-click is called AdWords. Keeping this as simple as possible, here’s how it works. A dentist wants his listing to show when someone Googles “Tulsa dentists”. He signs up for an AdWords account, and bids on that keyword. Let’s say he’s willing to pay $3 every time …
Sep 28 2009
Paid Search Is About Process, Not Planning Posted using ShareThis
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