Oct 18 2011
Today’s analogy compares resumes and references to websites and links. I’ll translate afterwards, but something tells me you’ll get it as we’re going along. Scenario: You’re conducting interviews and have two candidates who have applied for the job. They are both qualified and have excellent resumes. They are clean, well organized, use proper grammar and …
Oct 13 2011
Ever talked to someone about SEO and they started throwing around terms that made no sense to you? I know I’m guilty of it. I’ll say something like, “That backlink will give you some really good Google Juice,” before I realize that the person I’m talking to hasn’t the slightest idea of what I mean …
Oct 13 2011
I talk to people every single day about anchor text and I am constantly surprised by how much peoples’ opinions differ on the subject. Most are basing their opinions on what they’ve read on blogs from 2009 and 2010. Others have had personal experience with running campaigns and know what works and what doesn’t. In …
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