Today’s analogy compares resumes and references to websites and links. I’ll translate afterwards, but something tells me you’ll get it as we’re going along. Scenario: You’re conducting interviews and have two candidates who have applied for the job. They are both qualified and have excellent resumes. They are clean, well organized, use proper grammar and …
Tag Archive: links
Oct 13 2011
Google BLOOP and other Silly Google Terms
Ever talked to someone about SEO and they started throwing around terms that made no sense to you? I know I’m guilty of it. I’ll say something like, “That backlink will give you some really good Google Juice,” before I realize that the person I’m talking to hasn’t the slightest idea of what I mean …
Sep 09 2011
Exact Match Anchor Text & Partial Match Anchor Text
I couldn’t have said this better myself, so I’m simply posting an excerpt from the (GREAT) article: “Beyond Exact Match Anchor Text To Next Generation Link Signals – Whiteboard Friday” September 8, 2011 – Posted by Cyrus Shepard on SEOmoz.com. We love exact match anchor text! It’s the Holy Grail of links that make our …


