You have an infographic. It’s cool. It’s colorful. It’s informative. Now what? It’s not going to do you any good just sitting there on your website.
The obvious first step is to post it to your facebook wall, put it on Google+ and tweet it like crazy, right? But that’s still only going to have limited reach. Even if it gets retweeted 1000 times, that may not create the backlinks you’re hoping for – and we all know that backlinks are one of the main reasons to create an infographic in the first place.
So if you want to “seed” your infographic in the hopes that it gets picked up by bloggers and other website publishers, you’ve got to get it out there on great sites, with lots of their own traffic. Ideally, you want your infographic on sites that are relevant to your subject matter. And the best way to do that is with webmaster outreach, plain and simple.
- Webmaster outreach = Personally contacting website publishers to ask them to post a link to your site (or in this case, your infographic.)
If your infographic is colorful, fun, informative or special, webmasters will be eager to post it on their websites (with a backlink). It’s much easier to get them to post the infographic than just a link to your site.
Also, there are companies that offer infographic distribution. If they have a good network of publishers with sites relevant to your content, this can be an awesome shortcut for getting your infographic to go viral. Think of these companies like Miracle Grow for Infographics. (I actually work directly with an infographic distribution company; contact me for details.)
Here are a few of my favorite infographics. I hope you like some of them enough to tweet my article or give me a backlink.