Infographic Transcript:

Search Retargeting

Where intent and reach collide…

Search is evolving… Everywhere.

RTB display is evolving… and quadrupling.

Where it Collides

Capture prospect keyword searches and target them with display ads across hundreds of thousands of websites.

The Limitations of Search

You only have 6 seconds to target a prospect

97% miss that target… and the moment is gone

The Multiplication of Display

RTB display adds thousands of additional opportunities to convert a prospect

Search retargeting allows you to continue the conversation with that 97%

Leveraging This Collision

Know The Formula

Server-side unstructured data + Element level optimizations + Real time reporting = Earth shaking results

Avoid slow-building cookie campaigns and pre-fixed data segments

Use The Tools

-Bid on a keyword level
-Adjust keyword recency
-Whitelist/blacklist publishers
-Day-part
-Geo target
-Gather search-a-like data
-Ad frequency
-Optimize exchange and network
-Performance
-Analyzed ad creative performances
-Leverage auto optimization

Be The Hero

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