Every business is trying to understand the ins and outs of Internet Marketing.

David’s ability to convert complex strategies into information that anyone can understand, and his ability to infuse potentially boring information with a little humor has made his seminars a success all over the United States and Canada.

Here are a few of David’s most popular seminars. If you don’t see your topic here, David can create a custom presentation for your organization.

Featured Topics

Reach Your Targeted Audience on Mobile, Desktop and Connected TV

Targeted Advertising and Connected TV are the fastest growing digital trends of our time – exploding in growth and being adopted by businesses of all sizes. Learn how you can take advantage of technology that will allow you to reach your ideal prospects on their computers, smartphones, and connected TVs by leveraging online and offline behavioral data.

Better yet, learn to track the impact of your advertising campaigns by measuring increased web traffic, lead generation and even foot traffic to your store.

Key Aspects Covered:

• Website Retargeting
• Keyword Search Targeting
• Geo-Fencing
• Addressable Geo-Fencing
• CTV Targeting

• Conversion Zones

Advertiser ROI

Spending money on advertising can be expensive and scary. Business owners want to know that the dollars they invest will result in sales. Luckily, a pivot to digital means more transparency and attribution.

This session will provide you with a greater understanding of how to invest your time and money on the internet, along with some strategies for measuring the ROI of your marketing campaigns.

Reputation Management Trends

It’s time to stop “managing” your online reputation. We have to quit “taking care of” negative reviews and comments. Businesses and individuals must embrace their online presence and shape their reputation with intention and purpose.

Consumers already trust what others say about you more than all of your great marketing and clever ad campaigns combined. You have no power to eliminate or disguise an unhappy customer base or a social trail of negative breadcrumbs.

The future is in being proactive and creating an online presence that isn’t easily damaged with a handful of bad reviews, a negative expose or irresponsible social posts.

If you’re interested in having David speak with your group, please contact him directly.