I rank well for the keyword: David McBee. I have ever since learning about SEO and making an effort to make sure my website always shows up whenever anyone looks for me specifically. But what about other keywords? Truth is, I never tried that hard. Ranking nationally for keywords like: search engine marketing, SEO, even link building (which I write a lot about) is a pretty tall order. I’m up against hundreds of other SEO professionals and SEO companies who are experts at . . . yep: SEO.
So the next logical thing to try and do would be to try ranking locally. I live in Kansas City, but I work with companies all over the planet. Seriously, some mornings at 6am, I Skype with a client from Australia. He can only chat very early in the morning or very late at night.
But I digress. The point is, because I work with clients anywhere, I’ve never tried very hard to rank for keywords like: SEO Kansas City, PPC Kansas City or even Link Building Kansas City. That was, until last week when I wrote a brief post about the Kansas City Search Engine Marketing Association and their monthly meetup. Really, I was just trying to encourage local business owners and SEO professionals to attend the meeting. I love meeting others in the industry and I’m excited by the synergy that I almost always find with others who work in SEO and SEM.
Then this happened:
The day after I wrote that post, I started showing up in position three for “search engine marketing kansas city“. And while it may seem a little self-indulgent and big headed to share this screen shot with you, it illustrates a pretty powerful point – GOOGLE IS LOVING FRESH CONTENT!
Now I don’t know how long I’ll rank for that keyword. Hopefully a little longer since I pretty much stuffed keywords specific to Kansas City into THIS blog post too. (David, you’re so clever!) But for a little while at least, it’s a great keyword to rank for. And I’ve shown you exactly how I did it!
If you’re a do-it-yourself-SEO-er, take heed. Blog, baby, blog. Google is loving fresh content right now and if you’re smart, you’ll blog as much as you can about the stuff you want to rank for.
And even though I work with clients all over the place, don’t be surprised to see me throw the keyword Kansas City into future blog posts. It’ll be interesting to see what happens.
Have a great day! -David